The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Just a little under two weeks ago, we received numerous reports that a very large number of sites had experienced a sudden drop in Page Rank. Many immediately began claiming that Google had rolled out an update for its rank formula to penalize for paid links. Others played down these reports offering that their own sites had experienced no change at all. How do...
This afternoon I have the privilege of interviewing a web design firm for a fairly large project. I'm currently in discussions with a company to become the COO of a nicely funded semi-startup, and unfortunately the owners of the firm have already selected a web design firm (thankfully I'm not bound to keep them in any way). As one of the final steps before I take this role, ...
Rebecca posted an interesting post yesterday discussing whether we should optimise sites for different search engines. While creating pages with different keyword densities sounds like an idea that might work it's a lot harder in practice.The technique I've used in the past is to change the ...
I was reading through Search Engine Land today (as I do every day--kissuptodannykissuptodanny) and came across the following blurb in Stoney deGeyter's 10 Useless SEO Worries post: Don't think that you need to optimize a page for each search engine. It doesn't work that way. Just do good optimization and all eng...
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Happy Halloween, everyone! We here at SEOmoz are all dressed as internet marketers! Wheee! Did you adequately prepare for the holiday? Have your costume picked out and ready to go? Pumpkins carved into spooky jack-o-lanterns? Decorations put up? Candy purchased (none of those healthy granola bars, or your house'll get egged)? Site optimized for all that lovely holiday traffic? No? Uh oh......
Let me walk you through my morning thus far. I came into the office, logged on to Trillian, and started working. I received an IM from an SEO who made some small talk before getting to the point: he wanted me to digg/reddit about four stories. I clicked on the links and (pay attention here) voted for the ones I thought were interesting. I keep working. I notice that I get several email no...
Recently, I made the difficult decision to change the domain name of my blog and consulting website. It had to be done; the old name just didn't make sense anymore, no one could spell it, and it was terrible for SEO. Of course, I knew all of the rules of successful 301 redirection, in theory, but when it came to putting theory into practice, I found myself dreading pulling the switch....
I wanted to learn about PPC arbitrage. I'm lazy though, and didn't want to bother with going to all the work Michael Gray suggested in his much more intelligent PPC arbitrage articles. My goal was to sit on my ass, set up a simply PPC campaign and make money off it. So I checked my parked domains f...
For the past year I have been using Traffic Exchanges to try and get visitors to my website, and I have came to a conclusion,while they will provide hits to your website...Traffic exchanges do not work for getting quality traffic.Most of the traffic exchanges I use are auto surfs...meaning that you click a autosurf now button and you are off and surfing, the idea is for every site you vi...
This week, along with the Whiteboard Friday video, I've also included a pair of informative and hopefully, entertaining, charts. The video discusses why some companies in more conservative sectors or with more traditional ideas about marketing and PR shy away from social media and blog engagement, despite the many benefits those arenas can bring. It's a critique we hear not only from clients, b...
Howdy! We've rolled out a new tool, renamed an old one, and given people the ability to search Q&A. Curious? Read on!
I'm working on a site review for a client, and I was checking to see how well the site was indexed across the major search engines. Normally we do a site: command and skip to the last page of results to get as accurate a count as we can; however, MSN's count is a little puzzling. When I first performed a count, it said the client's site had 180 pages indexed (it's a brand new site). Jumping to the...
I'm on a plane from Newark to Seattle. It's late at night, and the first hour was spent on the ground waiting for low CIGS (low ceilings of clouds & rain) to clear. So, while I still have another 4.5 hours in front of me, I'm just grateful to be in the air. The last week was a whirlwind – although that's nothing new. For the last 4 ...
I'm back in Seattle after a short trip to NYC for SMX Social Media. I live-blogged a couple of sessions on Tuesday and tried to live blog the "Evangelist - The Marketer's Role...