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How I despise those chessy, awful pages promoting the "secrets" of search engine optimization. How I loathe the slick salesman pictured in fuzzy, 1980's-style photography promising you "the hidden tactics SEOs don't wan't you to know." If there is one key to high search engine rankings, a single piece of advice that unlocks the door to the top of Google & Yahoo! it's thi...
Another Friday afternoon and another great opportunity for a quick and dirty SEOmoz Vidcast. This time around Rand walks us through one of his oh-so-famous (at least to us Mozzers) white board illustrations explaining the justification and methodology behind cloaking (the white hat variety anyway). This is probably a little bit remedial for some of our more high-level readers,...
The "round robin link interview" over at Rae's blog, which Rand posted on recently, had me thinking..."As someone who has more than his toe in the black hat circle, as well as d...
While chatting with a fellow SEO (whose identity I concealed, just in case he doesn't want his screen name public) over IM, I noticed that certain words were being underlined in green. When I hovered my cursor over an underlined word, I got a little pop-up definition, courtesy of Wikipedia. They even defined what "haha" meant (I slapped a border around the especially amusing part of the ...
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With some help from Jeff, I've re-created a new version of our Recommended List of SEO Consultants, Experts, Firms & Service Providers. The new version features some very nice functionality for folks seeking specific services and price ranges, and provides considerably more information about each provider. ...
Since Google released their patent application on historical information way back in March of 2005, search marketers have recognized that trends in temporal link and content analysis do have a real impact on rankings. What isn't quite clear is how this concept functions, and it's the subject of tonight's stay-up-until-2am...
As always, there's all sorts of good stuff in the search world this week: Best response to the Wall Street Journal's odd article on site moves goes to... Lisa Barone - who...
This one might have been obvious for many people, but it just hit me today! I don't want to start a fight on this, I was just wondering if all of you ever saw it that way about the Sandbox. There are some days that you know that you are just too close to data to really be able to find what you are searching for. Our company just hired a director to develop the French market in Eur...
Rae Hoffman, in all her brilliance, devised a round-robin link interview on Sugarrae that truly rocks. She asked five experts in the link building space (myself included) to generate their toughest questions around link building and then had all five of us answer each question. The results are terrific....
That was my first attempt at one of Rand's SEO comics, so hopefully I did the Boss Man proud. I really don't have much to offer in this blog post except DEAR GOD, these social media sites'...
One of my favorite Canadians in search (there's so many, don't make me choose!), Andrew Goodman, pointed me to a post by Jamie Roche of iMedia Connection - A ReDesign Worthy of Google De-listing. Mr Roche (who works with the supafly ...
A writer at the blog, Half Sigma, recently authored a post entitled - Why a Career in Computer Programming Sucks. I haven't taken the bait on one of these in a while and figured I'd throw in my two cents on why this obviously intelligent, articulate and experienced fellow doesn't what the @#$%! he is talking about. Let's first review his primary arguments: 1. Programming experience...
If there's one issue that causes more contention, heartache and consulting time than any other (at least, recently), it's duplicate content. This scourge of the modern search engine has origins in the fairly benign realm of standard licensing and the occassional act of plagiarism. Over the last five years, however, spammers in desperate need of content began the now much-reviled process of...
While investigating a client's concerns about click-fraud on their AdWords campaigns today, I came across an interesting phenomenon. The good news was that there wasn't any readily apparent fraud, at least in the sense of large click counts being traced to one IP address. There were, on the other hand, a number of cases of individual IP addresses hitting the same ad 2-3 times.Ini...