20 Google Analytics Alternatives
If you haven’t yet set up GA4 yet, or are on the fence, now is the time to take a look at what else is out there and how the landscape has changed.
The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
How to Use Estimated Brand Reach as a Meaningful Marketing Metric
Estimating brand reach is indeed possible. Doing it right demands nuance and a bit of tenacity in your approach, but the rewards are worth it.
5 Key Considerations for Winning SEO Buy-In – Whiteboard Friday
In today’s episode of Whiteboard Friday, Petra takes you through the main considerations you need to pay attention to when explaining the value of your work: commitment, concerns and objections, status versus purpose, and prioritization.
I Inherited Moz: How Do I Know It’s Set Up Correctly? — Next Level
People change jobs, move teams, and shift responsibilities all the time and taking over toolsets can bring its own set of challenges. Whether you’re at a new company, in a new position, or expanding your responsibilities, ensuring that your Moz Pro subscription is set up correctly for your specific needs should be at the top of your to-do list.
A Small Gift for Local SEOs and a Big Cheer for Original Images
According to 3M research, visual aids improve learning by 400% and humans process visual media 60,000 times faster than text. Meanwhile, Time’s Top 100 photos focus on the mighty power of imagery to make an emotional connection. But we’re at a funny moment in time with image content, because we could be on the verge of inundation. Miriam looks at this phenomenon with you today and considers how the local businesses you market can stand out in an increasingly-illustrated world.
Lessons Learned from SEO Tests that Didn't "Win" – Whiteboard Friday
We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn't prove an impact.
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Alternative Search Engines: Why They Matter and How to Rank on Them
While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s algorithm as you plan the next year’s SEO strategy.
SEO Recap: ChatGPT
We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work?
Pillar Pages: Why and How You Should Add Them to Your Content Strategy
Content mapping and internal linking are the primary tactics we employed to see massive SEO success from our pillar pages. Read on to learn how to implement a pillar page content strategy for yourself.
Get Your Team Ready for a Productive Year — Next Level
Before launching into a new project, new year, or new process, be sure everyone on your team has the tool access they need and is ready to tackle any task that comes their way. To that end, here are seven steps to get your team ready for a productive year using the Moz suite of tools!
An Apple Search Engine? – Whiteboard Friday
In today's Whiteboard Friday, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.
Renting vs. Owning the Post-Review Local Consumer Journey
Local search is a mixed blessing: Loss of control over significant parts of the customer journey can be a source of legitimate stress for owners and marketers, but control of the most important aspects of the consumer journey remains strongly on your side, and you can thrive without the parts you have to give up.