The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Email Campaigns - The Bastard Child of Web Marketing?
For the first time since 2001, we've had a clent request an email campaign via a list broker. They wanted us to identify the right list from the right broker/organization, find the right email software and track via their web analytics. Since we used to do this all the time (before our name was SEOmoz), I felt relatively comfortable jumping back in to the act... until I spent a few hours muddli...
Dilbert on Google
Via an email from Joe Morin - Scott Adams takes a stab at the 'plex: ...
Reading Between the Lines on MC's Response to Sandbox Questions
I want to send out a big, electronic hug (and possibly another bottle of scotch) to Mike Grehan (wherever he might be this week). During his hour-long interview with Matt Cutts, Mike asked some of the very best questions I've heard/seen in the search industry field. Not only that, he got some real answers. From ...
Run SEOmoz Run
This past weekend a bunch of us SEOmozzers participated in a 5k (3 mile) benefit run around greenlake. I'd just like to publicly say GOOD JOB to everyone that put the effort in and ran the distance. Although not highly competitive, it was for a good cause and I think we all queued up some rad karma points. Also, kudos to Kat for initiating the idea. Here's a few photos:...
Keyword Research in the Long, Invisible Tail
Since folks are angling a bit for some hardcore SEO knowledge, I thought I'd take a stab at the thorny and often unproductive process of researching keywords in the long tail. The tail of search queries in a given industry is typically not visible via any of the major KW research programs or search engine ad databases (Overture, Google, MSN). In these instances, there is a research method to fi...Level Up Your SEO Skills With Our Free Training
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Negative Feedback for the SEOmoz Blog
For the first time since launch, I've been receiving some negative feedback on certain blog entries, not just from newcomers to the site, but from long-time readers and respected search industry folks. Since the primary purpose of this blog is to provide a hub of information, sharing, news and, on occassion, humor for the SEO community, I thought it wise to ask for an entire thread devoted...
Yahoo!'s Most Popular Search Term?
Why, it's the same as MSN's... "Google." But, Yahoo! is fighting back by placing a Yahoo! search box at the top of the SERPs on a Google search: I real...
Atlas Maps - An Impressive Alternative
Although it takes a little while to load, Fresh Logic Studios' Atlas map system is pretty amazing. The application allows for worldwide directions, zooms in with incredible detail and has a very spiffy interface. I did some basic testing to see how robust the system was, and I'd say that with the possible exception of ...
Are You a PC or a Mac?
I have a DVR, so typically nothing comes between me and my stories (seriously, have you seen Lost this season? Waaaaaalt!), especially commercials. I typically watch shows on a delay and fast-forward through the annoying onslaught of advertisements. Lately, though, I'm a bit ashamed to say that I've actually been rewinding the DVR to catch the new M...
Subdomains, Subfolders and Top-Level Domains
Many of the client issues we've been working with recently have centered around canonicalizing, re-directing and structuring URLs for content. Marketing, sales, executives and IT departments all seem to have a unique viewpoint on these matters, making compromise and agreement especially difficult. For the purposes of this post, I'll focus solely on the "best practices." ...