The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Interviewing Web Developers - 20 Good Questions to Ask
SEOmoz has recently been interviewing applicants for a web developer position. Prior to conducting the interview, I wrote up a list of technical questions I wanted to ask. After interviewing, I decided to build upon this list and put together a larger one that everyone could use - both for interviewers and interviewees....
Is There Such a Thing as Too Much Accessibility?
I've been working on a site audit for the past week or so and have come to an exhaustively thorough section regarding usability and accessibility. While I'm not denying that this sort of information is extremely valuable when optimizing a website, my question to you guys is how much information is too much? How much information about making a site disabled user-friendly should a client receive? Ho...
SEW Live in Seattle - It's a Party!
Next Friday, in Seattle's Hotel Monaco, the SearchEngineWatch crew, including Danny Sullivan, Joseph Morin, Elisabeth Osmeloski (our esteemed organizer), Dana Melick, Heather Lloyd Martin, myself and several reps from each of the major search engines will be presenting to a small audience on SEO, SEM & website marketing. It's called ...
Crafting Compelling Home Pages
Bare Naked App kindly pointed out that Skype's home page is one of the most compelling, well written homepages ever created. They properly target their audience, make the site fun, easy-to-learn and hard to resist. And, to top it off, the video walkthrough of Skype's service is pr...
The Long, Dark Teatime of Rand's Decisions
Rand's Warning: This post is very long, very personal and, while highly informational, doesn't contain many tips on how to perform SEO or get your content or your site in front of the right people. What it does contain is a bit of history about our business here at SEOmoz and a sharing of the issues we're struggling with for the future. Why ...Level Up Your SEO Skills With Our Free Training
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What Women Want on the Web
One of the best forum threads I've read in a long time is in progress at Cre8asite. Started by Kim Krause Berg herself, innocently enough with a post about women equalling men online in pure numbers (though it would appear from the latest eMarketer numbers that ...
An Exemplary Experiment in Spider Behavior
Drunk Men has put together the results of a one-year long experiment to monitor spider activity from the major three search engines. If you're watching crawling performance on big content sites, this is must read. Note their graph (in log-based scale) of relative levels of performance over time: ...
Weigh in on Directory Submission - Do They Have Any Juice?
If you go to webmaster forums one of the most common forms of advice given newbies with a brand new site is... "Submit to the Directories" - that will get you some quick backlinks (AKA some easy link juice). These directories will include your site for free or for a small inclusio...
Canada / Quebec local search
Eh! This has been a crazy 2 weeks... SES Toronto, and our business, NVI, just exploded recently! Been pretty busy trying to get all of this together and going through the amazing learning curve of turning NVI into an intense seo/sem research and analysis company. Oh, by the way, if you want to read an awesome book on management, I strongly recommend "Good To Great&quo...
There Must be a Better Metric for Blog Influence Measurement
As I noted early this week, there's a lot to be desired from blog ranking and measurement tools. Technorati's measure of influence via links is the most common method used, followed closely by Alexa data (which can be badly skewed, particularly when the URL is inside a much larger host). At SEOmoz, we used several key indicators...