The Moz Blog

Long Term Visitor Tracking

At nearly every SES conference, I hear it mentioned that analytics must track 60-90 days out in order to maintain a close watch on latent visits and conversions. In a meeting I had today with a large non-profit based website, the issue of latent tracking over the longer term came up... My question is - is it valuable to track via IP address over the long haul (100-300 days) or are the changing ...

Canada's Online Sales are Catching Up!

Some new data has just came out of emarketer concerning Canada's online sales. The data refers to "online sales", which includes both sales paid over the web and those occurring offline (as the result of an online visit). Statistics Canada says that private and public sectors increased 38....

Keotag - A Clever Tag Search Tool

Big kudos to Barry Welford who pointed out Keotag at Cre8asite. The site offers a simple search tool for single-word tags (or combinations of them). It allows for direct, quick queries to 17 different "web 2.0" type engines (and Google), including Technorati, del....

Project Pricing

I like this piece from Blue Favor on project pricing. Their attitude is very similar to mine when it comes to the subject of client / service provider relations: Today we are going to break an unwritten rule for agencies, we are going to reveal an important ...

Poor IE users: Microsoft's Loss Means Active/Flash Elements are Now Less Accessible

I had to shout out loud on this one, though ZDNET also wrote a nice article about it. Believe it or not, IE's latest update (went through roughly 10 days ago) has created havoc on the web, for both web designers and end-users. As I type, anyone using Internet Explorer now has to "activate" any flash or active-x element related to their ...

Formal Introduction of SEOmoz's Speed Demon - Rebecca

Shame on me for taking almost 2 months to post on the addition of Rebecca Kelley to our team at SEOmoz. Rebecca started out as an intern through the Univ. of WA and became totally indispensable. She's the kind of person who finishes a week's worth of work in 8 hours, and she isn't yet overwhelemed by multiple projects to manage, she's become our go-to resource for everything from c...

It Makes Me Angry When Bad SEOs Try Form Injection / Spam

Ok. Here comes a rant. I HATE WHEN PEOPLE TRY TO USE FORM INJECTION / SPAM!!!Feels a lot better... What kicked me ranting was that I'm sick and tired of seeing an ever growing flow "Feedback Spam" on my websites. I know, there a...

Welcome to SEOmoz's Newest Blogger - Guillaume Bouchard

I'm proud to welcome Guillaume Bouchard to our blogging team at SEOmoz. Guillaume and I have communicated a few times over email, but after meeting him at the conference, I knew he was a guy who "gets it". In the search marketing field, Guillaume may be relatively unknown, but he's one of French-speaking Canada's foremost S...

Where are all the Great Designers?

Many, many folks who contact us are seeking re-development of their website. When Matt doesn't have the time to put together one of his gorgeous designs for them, it's been very tough for me to point people in the right direction to hire a talented designer who can use CSS effectively and create a standards-compliant site (I don't recommend it as much for t...

Country-Specific Targeting

When it comes to the search engines and country-specific content or searches, there are several obvious variables the engines use to determine the geography of a particular site or company: TLD (.com or .co.uk or .ca for example) Hosting (Is the site hosted in the UK, the US, Canada?) Inbound links (Are they primarily from US sites, UK ...

2.0 in a Row

In the Google (AdWords) search results for "Web 2.0": Somehow, eBay, I doubt it. ...

All Eyes on You

You may already be familiar with eye tracking, a technology used to conduct marketing and usability tests for websites by examining the vision patterns of users as they view a page... but have you seen it in use? Etre, a company specializing in usability, offers an eye tracking service for clients, and feat...