The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
How to Launch a New Site
This morning, Conde Nast "launched" Brides.com, a new portal that combines content from Brides, Modern Bride and Elegant Bride magazine (why a once-in-a-lifetime event has three monthly magazines from one publisher is beyond me, but most thing wedding-related are). ...
Omniture's Matt Belkin on Visitors vs. Visits
Quick one - Visits vs. Visitors is a great piece on why the first matters more than you might think and why the second is less accurate than you might presume. Good read: Here are my top reasons for using visits:1) Visits are more accurate than Unique ...
Anyone Up for a Friday Live SEO/M Chat?
WeeWorld launched their new website yesterday and it's got a cool feature that's virtually unused called "...
Paid Links Under Fire... Again
So Matt's comments yesterday (he didn't pay me for a link, so I'm afraid I can't give one out) set off a treasure trove of commentary about the use of paid links. Matt's contention: Yes, if you sell links, you should mark them with the nofollow tag. Not doing so can affect your reputation in Google. Let me...
Scary Sources of Information (and by Scary, I mean Scary Good)
I had a chat late last night with Gary Price of ResourceShelf. He shared some sites that provide information that will make your spine shiver and your blood turn cold. Just look at what's available: First off, there's the relatively innocuous, but fun, FlightAware, which enables you to track the comings and ...Level Up Your SEO Skills With Our Free Training
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Recipe Refinement Queries at Google
I couldn't find a good recipe for Chinese Beef & Broccoli at Epicurious this weekend, so I headed to Google, where, lo and behold, they have what appears to be another new feature - query refinement via recipes. I may have just been busy when the search blogs reported on this, but I can't seem to find it in archives at SEW or SERoundtable, either, so maybe it is new. Screenshot below for &q...
The Freemium Business Model
Fred Wilson, a managing partner at two VC firms in New York, had a highly touted post on his favorite business model that a lot of SEOs and Internet marketers will be able to identify with: Give your service away for free, possibly ad supported but maybe not, a...
Offline Buying & Advanced Analytics
So SEW (and several other folks) pointed to a study today from Comscore & Google that shows a very high percentage of Internet surfing results in a latent, offline purchase. ...
To Ponzi or Not to Ponzi - That is the question!
A little background reading first for those of you who are not familiar with what a Ponzi scheme is.I would assume most of you are doing your daily activities because you want to make some form of money and, you also hope that you'll be able to retire comfortably one day.That's an admirable goal and the Internet has spawned a...
Identifying the Linkerati
Oftentimes, when I describe the concept of linkbait to clients, it's critical to also describe those folks who are the targets of linkbait - I'll call them the "Linkerati". Let's explore the culture of these most valued of web-dwelling souls: Bloggers - probably the most targetable and directly influenced folks, bloggers are an excellent so...