The Moz Blog

Featured Snippets: Not Gone, Just on Holiday (Apparently)

Three weeks after a historically huge drop in Featured Snippets, they appear to have returned. Were they just on holiday? What happened exactly? Honestly, we have no idea, but here are the numbers.

The Local Finder vs. Google Maps: How Different Are They?

Even highly-skilled organic SEOs might not understand that Google Maps and the Google Local Finder are two different entities that can feature substantially different local business rankings. So today, we’re going to clear this up, with a side-by-side comparison showing just how different rankings are between these important interfaces.

Stop Asian Hate

We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime.

Every Metric Is A Vanity Metric

Marketers can get caught up in specific metrics, focusing on those data points that make you look good in reporting, but don’t help you understand your performance. In this week’s episode of Whiteboard Friday, Dr. Pete discusses the vanity we bring to the metrics we track, and how to take a better, more realistic view of your results.

LiveBlogPosting Schema: A Powerful Tool for Top Stories Success

When the team at Go Fish Digital began helping a large media company break into Google’s Top Stories for major single-day events, they discovered that one way many sites do this is through the use of a schema type called LiveBlogPosting. Here are there findings regarding what this structured data type is, how sites are using it, and what impact it might have on Top Stories visibility.

How to Select Meaningful B2B SEO Keywords

It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele. The best way to do that is to identify the keywords that matter most to them, and build out content accordingly.

What I Found After Experimenting with Google Discover for Two Months

Mordy spent the better part of two months running all sorts of queries in all sorts of different ways to see how it impacted his Google Discover Feed. Here are the results.

According to the Experts: 5 Technical SEO Trends to Watch in 2021

To find out more about the state of technical SEO in 2021, we asked seven industry experts for their thoughts and advice.

Daily SEO Fix: Gaining Insight from Exported Moz Pro Data

To help ensure that you’re doing all you can to maximize the value of your exported data, we’ve created a handy collection of Daily SEO Fix videos.

10 Steps to Blend STAT Ranking Data with Site Performance Metrics

If there’s one universal truth in SEO, it’s that there are no universal truths. A best practice can be misinterpreted or outdated, leading to missed opportunities. Elevate your SEO game by testing and validating best practices with research, like this case study from the team at Workshop Digital that examines SERPs for the US banking industry.

Featured Snippets Drop to Historic Lows

On February 19, MozCast measured a dramatic drop (40% day-over-day) in SERPs with Featured Snippets. This is the lowest prevalence rate of Featured Snippets in our data set since summer of 2015. What's driving the losses, and who is most affected?

Google Posts: Conversion Factor — Not Ranking Factor

While Google Posts aren’t a ranking factor, they can still be an incredibly effective resource for increasing local business conversions — when used correctly. This week’s Whiteboard Friday host, Greg Gifford, shows you how to put your best post forward.