The Moz Blog

21 Ways to Triple Your B2B E‑Commerce Conversions

The average e-commerce conversion rate is between 2–4% — but we don’t want to be average, do we? Olivia Ross shares 21 tactics for improving your B2B conversions.

Rural Local SEO: A Marketing Package Strong on Education

Could you be overlooking a source of referrals, publicity, and professional satisfaction if you’re mainly focused on landing larger clients in urban locales?

Podcasts in SERPs: Is Audio SEO the Next Frontier?

At I/O 2019, Google announced that podcasts would soon be coming to organic SERPs. We know they've been able to transcribe audio for a while. What's next for audio SEO and how can we prepare for it?

7 Proven SEO Reporting Best Practices That Boost Client Retention

Good reporting is critical for client retention. Grab insider agency tips from seasoned SEO Kameron Jenkins and learn how to make your reports invaluable to your clients — there's even more advice in our free whitepaper!

4 Key Lessons Content Marketers Can Take From Data Journalists

Create truly newsworthy content by leveraging these four key insights from data science and journalism.

How to Explore a SERP Feature Strategy with STAT

With SERP features are taking over, here’s how you can uncover the ones that’ll work for you.

The New Moz Local Is on Its Way!

The secret's ready to share: a new Moz Local is coming your way this June! Check out what you can expect to see from us in the next month as we continue to evolve our solutions for local SEO and help you grow your business.

SEO & Progressive Web Apps: Looking to the Future

Until recently, it’s been too easy to get away with not understanding the consequences and opportunities posed by PWAs and service workers.

Visualizing Speed Metrics to Improve SEO, UX, & Revenue

With increasing benefits to SEO, UX, and customer loyalty that inevitably translates to revenue, there are more reasons than ever to both focus on site speed and become adept at communicating its value to devs and stakeholders. Sam Marsden takes us point-by-point through how Google understands speed metrics, the best ways to access and visualize that data, and why it all matters.

An SEO’s Guide to Writing Structured Data (JSON-LD)

This guide will help you understand JSON-LD and structured data markup. Go beyond the online generators and prepare your web pages for the future of search!

I Want to Rank Beyond My Location: A Guide to How This Works

We’ll break rankings down into five easy-to-grasp groups, and make sense out of how Google appears to bucket rankings for different types of users and queries.

Can You Reverse A 301 Redirect?

The short answer is yes. You can reverse a 301 redirect. The long answer is that this change may not work the way you'd expect or hope, and it could make your problems worse.