The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)
Learn how to get even more insight from your data by setting up cookies in Google Tag Manager.
How to Use Domain Authority 2.0 for SEO
Domain Authority is a well-known metric throughout the SEO industry, but what exactly is the right way to use it? In this Whiteboard Friday, Cyrus Shepard explains what's new with the new Domain Authority 2.0 update and how to best harness its power for your own SEO success.
A Comprehensive Analysis of the New Domain Authority
A statistical look at Moz's much-improved Domain Authority. Find out how it performs vs previous versions of Domain Authority, competitor metrics, and more.
March 1st Google Update: The Mysterious Case of the 19-Result SERPs
On February 28th and March 1st, we saw unusually high rankings flux. Digging into the data, we captured hundreds of SERPs with more than 10 page-one organic results, with some having as many as 19. These appeared to be similar to In-depth Articles, but they disappeared the next day.
7 Red Flags to Watch Out For When Auditing Your Link Profile - Whiteboard Friday
From irrelevant, off-topic backlinks to cookie-cutter anchor text, there are more than a few clues hidden in your backlink profile that something spammy is going on. In this week's Whiteboard Friday, Kameron Jenkins shares her best advice from years working with clients on what to watch out for in a link profile audit.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Affordable, Stat-Based Retail Strategy for Your Agency's Clients
Retail clients are battling tough economics offline and tough competitors online and need every bit of help your agency can give them.
14 SEO Predictions for 2019 and Beyond, as Told by Mozzers
Better late than never, we've got fourteen predictions for SEO in the coming year—ranging from the monetization of Google to continued domination of SERP features—straight from the experts here at Moz.
Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch
Find the best places to pitch the content you’ve worked so hard to create.
We Dipped Our Toes Into Double Featured Snippets
Double-snippet SERPs started trickling in last year, so we took a peek at what they’re up to.
What a Two-Tiered SERP Means for Content Strategy
If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.