The Moz Blog
The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.
Why Local Businesses Will Need Websites More than Ever in 2019
Even as Google makes itself the new "homepage" for local, it's becoming more and more important for local businesses to maintain a website. Learn how and why it's integral to put effort into both local and organic in 2019.
Evolving Keyword Research to Match Your Buyer's Journey
By focusing on optimizing pages for every stage of the buyer's journey, you're much more likely to satisfy searchers (and lead them through your funnel). Learn how to evolve your keyword research to the next level in this article.
Content Comprehensiveness
When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.
The Guide to Building Linked Unstructured Citations for Local SEO
Linked unstructured citations are only growing in importance when it comes to local SEO. But what's the best way to build them? In this comprehensive guide to local link building, we share how in 9 steps (and the risks to avoid, as well).
7 Search Ranking Factors Analyzed: A Follow-Up Study
How does newly written, original content perform over time, and which factors may impact that performance? Check out the results in this correlation study analysis and see where it might be smart to focus your efforts (and what to stop doing).Level Up Your SEO Skills With Our Free Training
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Local Search Ranking Factors 2018: Local Today, Key Takeaways, and the Future
Local SEO has gone through much change this year. In this Whiteboard Friday, Darren Shaw explains what local is like today, dives into the key takeaways from his 2018 Local Search Ranking Factors survey, and offers us an expert's glimpse into the future.
The State of Local SEO: Industry Insights for a Successful 2019
Get a sense for how practitioners of local marketing are working, what struggles they're facing, and where we're seeing opportunity (read: link building!) in our new industry report, the State of Local SEO.
Using a New Correlation Model to Predict Future Rankings with Page Authority
Is it possible to "predict the future" when it comes to the SERPs? Measuring the correlation between a factor and changes in a SERP over time may come close. Russ Jones explores an alternative model for correlation studies in this post.
What to Do with Your Old Blog Posts
Fallout from the days of mandatory blogging means that many of us have a ton of old content on the sites we manage. What's the best way to decide which posts to keep, which to repurpose, and which to get rid of altogether?
What SEOs Can Learn from AdWords
Taking the time to know AdWords can improve your rankings and on-site experience. Learn how SEOs can improve their game by taking cues from paid search in this Whiteboard Friday.