The Moz Blog

What Google's GDPR Compliance Efforts Mean for Your Data: Two Urgent Actions

Google's own efforts to comply with GDPR could have a big impact on your analytics. There are two actions you'll need to take in Google Analytics to protect your data from GDPR fallout.

GDPR: What it Means for Google Analytics & Online Marketing

GDPR goes into effect May 25th, and it could mean big changes for how you collect information as an online marketer. This article will help you get a handle on the ramifications of GDPR and identifies action items you should start with.

Time to Act: Review Responses Just Evolved from "Extra" to "Expected"

Google is now sending reviewers notifications when a business owner responds to their review. With reviewers now expecting a response, how will this affect your review strategy and how can you keep track?

A Machine Learning Guide for Average Humans

If you've ever been curious about learning machine learning but overwhelmed by the wealth of information out there, you've come to the right post. Alexis Sanders shares her own guide on how to learn machine learning, detailing the pros and cons through the viewpoint of a beginner.

Monitoring Featured Snippets

When you're chasing a featured snippet, how do you monitor and measure the effectiveness of all your efforts? In this episode of Whiteboard Friday, Britney shares three pro tips on how to tell whether your snippet strategy is working.

How to Find and Monitor Bad Backlinks

[Check Bad Backlinks] Identifying bad backlinks has become easier over the past few years, but for many in our industry it's still crudely implemented. Russ Jones shares a simple methodology using Link Explorer and Excel to do a comprehensive link audit.

The New Link Explorer is Here

Link Explorer may be in beta, but when it comes to your links, it's still a big deal. In this Whiteboard Friday, Rand transparently addresses many of the biggest complaints about OSE over the years and explains the vast improvements Link Explorer provides, from DA scores updated daily to historic link data to a huge index of almost 5 trillion URLs.

Efficient Link Reclamation: How to Speed Up & Scale Your Efforts

Link reclamation isn’t a new tactic, but this high-ROI activity is becoming more complex. Luckily, there are tool providers that can help optimize your efforts. In this post, learn which tools get the job done and how to apply them to speed up and scale your link reclamation.

Big, Fast, and Strong: Setting the Standard for Backlink Index Comparisons

It's time to put math where our mouth is when it comes to the new Moz Link Explorer data. Take a look at the amazing effort we have put into building an industry-leading link graph and the cutting-edge, scientific metrics which prove it.

Faster, Fresher, Better: Announcing Link Explorer, Moz's New Link Building Tool

We’ve rebuilt our link technology from the ground up and the data is now broadly available throughout Moz tools. It’s bigger, fresher, and much, much faster than our legacy link tech. And we’re just getting started! Learn what's new and take Link Explorer for a spin.

How We Got a 32% Organic Traffic Boost from 4 On-Page SEO Changes [Case Study]

The Google Panda updates from 2012 hit forum sites hard. In this case study, learn how one site reversed a trend of stalled growth by implementing four on-page SEO fixes (and one non-solution you should avoid).

The SEO Quick Fix: Competitor Keywords, Redirect Chains, and Duplicate Content, Oh My!

From finding the keywords your competitors rank for to identifying redirect chains that impede crawlers, we've highlighted 4 common SEO issues that Moz Pro can help solve. Check out four quick videos designed to help level up your skills and get the most out of the tools.