Disclaimer: This post doesn’t include SEO advice or tactics. Instead it is a request for input on a book I am writing. If you are looking for actionable SEO content, please skip this post and read the other search related posts on our blog.
About three months ago, I was fortunate enough to be contacted by Wiley Publishing and asked to write a book about SEO. (I am pretty sure they are confusing me with Danny Sullivan but I don't plan on telling them until after the book is published ;-p) I am quite honored by the whole experience and want to make sure I use the opportunity to the fullest. This is where all of you come in :D. Below you will find my preliminary table of contents. Most of you are my target audience, and I would love to hear what you want to read.
More Information Available On Amazon:
Search Engine Optimization Secrets
P.S. Rand, Eric Enge, Stephan Spencer and Jessie Stricchiola also have a book coming out. I have not read it but I bet it is going to be great. You can get more details at The Art of SEO.
P.P.S I always feel awkward trying to sell myself or my work. I apologize if this post rubs you the wrong way. If it does, feel free to either mail your complaints to me at SEOmoz on the back of a $10 bill or send them via e-mail to sam (at) seomoz.org (totally kidding... but feel free to spam Sam).
About three months ago, I was fortunate enough to be contacted by Wiley Publishing and asked to write a book about SEO. (I am pretty sure they are confusing me with Danny Sullivan but I don't plan on telling them until after the book is published ;-p) I am quite honored by the whole experience and want to make sure I use the opportunity to the fullest. This is where all of you come in :D. Below you will find my preliminary table of contents. Most of you are my target audience, and I would love to hear what you want to read.
More Information Available On Amazon:
 United States |
 United Kingdom |
At Google, search engineers talk about 80-20 problems. They are describing situations where the last 20% of the problem is 80% of the work. Learning SEO is one of these problems. 80% of the knowledge SEOs need to know is available online for free. Unfortunately, the remaining 20% takes the majority of the time and energy to find and understand. My goal with this book is to solve this problem by making the last 20% as easy to get as the first 80%. While I don't think I will be able to cover the entire 20% (some of it comes from years of practice and as far as I know there is no secret shortcuts) I am going to include as much actionable advanced material as humanly possible. My current projection is 450 pages.
Below I have my table of contents for your consideration. Please feel free to leave suggestions and thoughts in the comments or e-mail me at danny (at symbol) seomoz.org
Below I have my table of contents for your consideration. Please feel free to leave suggestions and thoughts in the comments or e-mail me at danny (at symbol) seomoz.org
Search Engine Optimization Secrets: Table of Contents
Part 1: Understanding Search Engine Optimization
The Truth About SEO
Popularity
Relevancy
Part 2: Understanding How SEO Professionals See The Web
10 Foot View (Individual Content Pieces)
100 Foot View (Web Page)
1,000 Foot View (Website)
10,000 Foot View (Web Network)
Part 3: Picking The Right SEO Tools
View Source
Search Engines as SEO Tools
Search Engine Provided Tools
On-Page SEO Tools
Linkscape
SEO Toolbars
Unix Terminal
Part 4: Learning How SEO Professionals Find SEO Problems
5 Minute SEO Audit
5 Minute Brand Reputation Audit
Identifying Search Engine Penalties
Performing Competitive Analysis
Note: Longer audit processes are included later in the book
Part 5: Learning How SEO Professionals Solve SEO Problems
I am keeping this a secret for now ;-p
(That Danny guy is a jerk...)
Part 6: Making Money with SEO Consulting
(Still a work in progress, I want the content to be more about how to make money and less about the consulting process. Which direction do you think I should go?)
The Consultant Advantage
Identifying SEO Goals
Identifying Priorities
How to Explain Advanced SEO Concepts to Clients
Working With Large Scale Websites
Part 7: Getting to Know The Greatest People in The World (SEO Industry)
Brief History
Understanding The People Behind The Industry
The Importance of Knowing Who is Who
Part 8: Resources That Are Worth More Than The Price of This Book
I am keeping this one a secret for now too ;-p To make up for the sensationalist title, I will spill the beans a little bit and say that one of the chapters will be a compete and annotated SEO audit just like the ones I do for major clients at SEOmoz.
Part 1: Understanding Search Engine Optimization
The Truth About SEO
Popularity
Relevancy
Part 2: Understanding How SEO Professionals See The Web
10 Foot View (Individual Content Pieces)
100 Foot View (Web Page)
1,000 Foot View (Website)
10,000 Foot View (Web Network)
Part 3: Picking The Right SEO Tools
View Source
Search Engines as SEO Tools
Search Engine Provided Tools
On-Page SEO Tools
Linkscape
SEO Toolbars
Unix Terminal
Part 4: Learning How SEO Professionals Find SEO Problems
5 Minute SEO Audit
5 Minute Brand Reputation Audit
Identifying Search Engine Penalties
Performing Competitive Analysis
Note: Longer audit processes are included later in the book
Part 5: Learning How SEO Professionals Solve SEO Problems
I am keeping this a secret for now ;-p
(That Danny guy is a jerk...)
Part 6: Making Money with SEO Consulting
(Still a work in progress, I want the content to be more about how to make money and less about the consulting process. Which direction do you think I should go?)
The Consultant Advantage
Identifying SEO Goals
Identifying Priorities
How to Explain Advanced SEO Concepts to Clients
Working With Large Scale Websites
Part 7: Getting to Know The Greatest People in The World (SEO Industry)
Brief History
Understanding The People Behind The Industry
The Importance of Knowing Who is Who
Part 8: Resources That Are Worth More Than The Price of This Book
I am keeping this one a secret for now too ;-p To make up for the sensationalist title, I will spill the beans a little bit and say that one of the chapters will be a compete and annotated SEO audit just like the ones I do for major clients at SEOmoz.
(Note: All of this is subject to change and hopefully improvement)
P.P.S I always feel awkward trying to sell myself or my work. I apologize if this post rubs you the wrong way. If it does, feel free to either mail your complaints to me at SEOmoz on the back of a $10 bill or send them via e-mail to sam (at) seomoz.org (totally kidding... but feel free to spam Sam).
The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
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