Skip to content
Search Engines Category Banner BG G
Search Engines

Table of Contents

Temporal Links A new thread at SEW explores the concept and value of a link over time.
  • Does a long-standing link constitute trust or laziness?
  • Are many new links to a site a sign of its  current popularity?
  • If those links stay active, how should search enginers consider the site?
  • What if some links dissapear?
These questions and others don't have great answers right now and it's something that the web community on both sides of the fence (both IR & SEO) need to look into. One of the major problems will be disambiugating temporal links (those that were put in place and left because no one cleared them out) vs. trust links (those that remain constant because the content creators wish to continue to promote the link).

A secondary source of input and knowledge on this issue comes from an IR paper called - "Trend Detection through Temporal Link Analysis" (warning - it's a PDF). The team working on the paper notes that as of the writing (January 2004), temporal data was not included in major web search engines' analysis of links. They give some strong arguments in favor of collecting and using this data and even suggest search engines monitor traffic levels to sites as a better method for refining temporal information.

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


Back to Top

With Moz Pro, you have the tools you need to get SEO right — all in one place.

Read Next

Tom Capper What is AI Mode WBF Inset image
Whiteboard Friday AI and SEO Search Engines

What Is Google AI Mode? — Whiteboard Friday

In this week’s episode of Whiteboard Friday, Tom introduces us to Google's AI Mode, a new tab in Search that offers a conversational, ChatGPT-like experience with longer-form AI-generated responses and the ability to ask follow-up questions. Learn how the "query fan-out" technology works, its current limitations, and what it could mean for the future of search and content visibility.

Comments

Please keep your comments TAGFEE by following the community etiquette

Comments are closed. Got a burning question? Head to our Q&A section to start a new conversation.