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In less than two weeks I will have the pleasure to speak at MozCon about international SEO, in a session called "International SEO and the Future of your ROI." Before I do, I wanted to compile a checklist of the most fundamental aspects to consider when developing an international SEO process — something to which we can quickly refer that can facilitate our everyday work, and something that would also be easy to digest for our clients at some point.

As a result, I've created this International SEO Checklist, with a step-by-step guide to everything from assessing the international SEO potential to targeting our international audience and the development of an internationally targeted site:

I've also uploaded a higher resolution version of the checklist image, in case you want to download and print it.

I hope the checklist is useful, and if you're looking to learn more about international SEO or ask me anything about it, I look forward to seeing you at MozCon! If for some reason you're not going to MozCon and have a question, please let me know in the comments. :)

The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.


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