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The Keyword Research Guide

READ TIME: APPROX. 1.25 HOURS 

Keyword research is a building block of SEO. Discover how to identify what your audience is searching for and effectively target those keywords. By conducting effective keyword research, you can create content that drives more traffic, boosts your search rankings, and aligns with your business goals.

Learn the basics

Looking to learn more about keyword research, fast? Here are some guides to help you learn the basics so you can hit the ground running.

What Are Keywords & Why Are They Important for SEO?
What Are Keywords & Why Are They Important for SEO?

Discover what keywords are and how they impact your overall SEO strategy. Learn how to find the right search terms for your business, drive targeted traffic, and connect with your customers.

What is Keyword Research & How Do I Get Started?
What is Keyword Research & How Do I Get Started?

Learning how to do keyword research is a fundamental SEO task. This guide walks you through the basic steps to start your research and the next steps to continue your learning journey. 

Understand search intent & the customer buying journey

Search intent, the sales funnel, and keyword research go hand in hand. These guides will help you understand the importance of understanding a searcher’s goal and how that may impact your keyword research and content strategies.

Need help with Keyword Explorer?

If you need help learning how to use the keyword research tools in Moz Pro, be sure to check out our Help Hub!

Keyword Research and Whiteboard Friday

The latest in keyword research from the Moz Blog

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