Content Marketing
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There are many types of link magnets, but there's one that'll never go out of style: data-backed research reports. When done well, you're creating a piece of content that helps your E-A-T, drives backlinks, and is genuinely interesting content for your target audience. This talk will cover the different steps needed not just to create a research report, but to create one that can get links
Throw that tired pageview-and-bounce-rate-heavy report right out the (virtual) window — we can do better than that! Dana will peel back the layers on measuring content success. You'll learn which metrics will actually tell you if your content is doing what it's supposed to be doing, and how to link these metrics to your SEO strategies and tactics.
Let’s cut to the chase: there are a million ways to win online today. You can create amazing scalable landing pages. You can create a backlink empire. You can create a bunch of pillar assets and clusters. The options are endless. But how do you determine what’s the best investment for your brand to make to generate organic traffic? Ross will share a framework that will help guide your thinking along with some tactical techniques and case studies you can steal.
Categories: Content Marketing
Learn what "on-page SEO" is all about – and how it contributes to the search visibility of a webpage or website as a whole.