Local Marketing
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This article will teach you everything you need to know about local search ranking factors so that you can put them to work for the businesses you market.
Want to get started with local content? Well you're in the right place! Learn how to make great local content for chains and individual businesses in this Moz Academy video.
Learn how to build your local presence through outreach to other local business, schools, and events in this Moz Academy video.
Wondering how to integrate driving directions into your mobile site - and why having driving directions on your site matters in the first place? This Moz Academy video is here to help.
Learn about using ads on Facebook for your local business or clients in this Moz Academy video.
Local search marketing comprises both offline and online tactics employed to promote businesses that serve customers face-to-face. The underlying goal can be to improve customer satisfaction, build brand reputation, drive more traffic, visibility, conversions, and revenue, by engaging a greater number of nearby customers.