Local SEO
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Are your marketing efforts taking your organization where it needs to go, or are they just boosting your vanity metrics? Rand explains how to avoid being misled by the wrong metrics and how to focus on the ones that will keep you moving forward. Learn how to determine what to measure, as well as how to tie it to objectives with clear, concise, and useful data points.
Learn about Google's Pigeon update and its role in local SEO.
In the past year, Google shook the local SEO world with the Pigeon update, rolled out an entirely new local pack, and has aggressively dabbled in local advertising. Dr. Pete covers the year in review, how it's impacted the local landscape, and what to expect in 2015.
Learn about local search with Google. We'll chat about the potential of local search and discuss how business information gets on Google.
Local keyword data is often difficult to find, analyze, and prioritize. Get tips, tools, and processes for zeroing in on the best terms to target when optimizing your website and directory listings, and learn how and why to structure your website around them.
If you are wondering who is crushing it at local content and how you can scale such efforts, then tune in as Mike Ramsey walks through ideas, examples, and lessons he has learned along the way.
Categories: Local SEO
Want to get started with local content? Well you're in the right place! Learn how to make great local content for chains and individual businesses in this Moz Academy video.
Darren Shaw will walk you through multiple real-world examples of businesses that are killing it at review acquisition. He'll detail exactly how they manage to get so many more reviews than their competitors and how you can use their methods to improve your own local search visibility.
This Moz Academy video will help you learn how to get a leg up on the competition in local SEO and Google Maps.
Learn how to build your local presence through outreach to other local business, schools, and events in this Moz Academy video.