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When you look around at successful blogs -- whatever industry or topic -- there are several undeniable basics to success. And it starts with blog posts that kill it…rather than get killed. But what kills a blog post? Here’s a list of 12 things. Ignore them and you will have a tough time being successful.


In a land ravaged by pandas, one man will teach you everything you need to know about duplicate content. Learn how to spot duplicates in the wild and stop them in their tracks.


Q&A

Seeing a stark decrease in rankings after a website redesign? This Q&A post explores a few potential reasons why.


Q&A

Does increasing word count automatically help content rank better? Learn what the SEO community thinks in this Q&A post.


Q&A

Can search engines crawl PDFs? How can website owners get the most SEO value out of linked-to .PDF files? This Q&A post looks at a few hypotheses and solutions.


Q&A

How does using the canonical tag impact indexation and search visibility? This Q&A post explores how search engines interpret the use of this tag on a webpage.


What is SEO all about, and why do things like keywords, on-site optimization, and links matter when it comes to improving a site's search engine visibility and ranking? Learn the basics in this article.


The role that SEO has in digital marketing involves optimizing a website to improve its ranking on search engine results pages (SERPs), which can help increase your reach to potential customers, and support your wider digital marketing efforts.


Visual search has been at the forefront of Google’s search and product innovations in the last year. Join this talk for “search what you see” optimizations via Google Lens and more.