Search Engines
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Google search operators are special characters and commands (sometimes called “advanced operators”) that extend the capabilities of regular text searches. Search operators can be useful for everything from content research to technical SEO audits. Learn more about them in this article.
Featured snippets (also known as “answer boxes”) are steadily appearing in the first organic SERP spot, providing big opportunities for SEOs able to snag them. Armed with the latest data and analysis, Rob Bucci will take you on a deep dive into the constantly evolving featured snippet and show you how to earn more for your site.
Google is getting better every day at understanding intent and natural language, and the path between typing a search and getting a result is getting more winding. How often are queries interpreted, and how do we do keyword research for search engines that are beginning to understand concepts?
Learn about RankBrain, semantic search, and their role in Google's search algorithm.
What is Google's Panda algorithm update, and what did it do to affect ranking and search visibility? How can you avoid "Panda penalties?" Learn in this article.
What is Google's "Hummingbird" algorithm update? What influence did this update have on how search results are built? Learn in this article.
Learn about Google's Pigeon update and its role in local SEO.
Learn about Google's Penguin algorithm update and it's impact on search visibility.
In the eyes of a search engine, what factors make a link more or less valuable? This Moz Academy video covers just that!