Search Engines
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Should you rank one site higher in a single position frequently, or own more of the SERP real estate consistently with multiple domains? In this Whiteboard Friday, Rand presents 4 questions you should ask to determine whether this strategy could work for you.
Penguin penalties might be a thing of the past, but link-based algorithmic penalties still exist in Google.
From optimal snippet length, to practical application tips, to which queries prefer tables, lists, or paragraphs, learn everything you need to know to supercharge your snippet wins.
SERP features are your insight into what content Google thinks best serves the needs of searchers for any given keyword. Learn how to target and win them with this follow-along educational workflow.
You know why featured snippets are important, but how do you find the right questions, track, and win those featured snippets?
RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research?
Semantic search is the present and future, and it's important to have a good handle on what it is and how you can use it to your advantage. This post presents 5 strategies for getting started with semantic SEO.
If two competing domains both have great, snipp-able results, how does Google choose one over the other? Larry Kim has an idea, and it has everything to do with your engagement metrics.
It may be tempting to look for an easy answer when it comes to ranking, but both research and Google itself say links and content are the biggest factors involved. Would your SEO improve if you focused with greater effort on a simplified two-factor algorithm?
Are you ready for AMP? Google announced that AMP is going beyond the news carousel to join the "10 blue links." Jen Slegg takes you through the changes, what to expect, and how to prepare.