Technical
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We've seen big changes to SEO recently, from an explosion in SERP features to RankBrain to voice search. These fundamental changes to organic search marketing can be daunting, and it's hard to know where to get started. Dr. Pete will walk you through five big changes and five tactics for coping with those changes today.
Mobile-first design has been a best practice for a while, and Google is finally about to support it with mobile-first indexing. Learn how mobile-first indexing will give digital marketers their first real swing at influencing Google’s new AI (Artificial Intelligence) landscape. Marketers who embrace an accurate understanding of mobile-first indexing could see a huge first-mover advantage, similar to the early days of the web, and we all need to be prepared.
I invite you to steal some of the ideas I've gleaned from managing SEO for the behemoth bad-ass outdoorsrank.com. Learn what it takes to move the needle on qualified leads, execute quick wins, and keep your head above water. I will go over my biggest outdoorsrank.com successes, failures, tests, and lessons.
Change makes us all nervous, and relaunching an entire site can be both thrilling and daunting. Lauren will walk you through how to do it right from infrastructure and content to design, information architecture, and marketing automation, and share real life triumphs and cautionary tales.
Categories: Technical
Information Architecture (IA) shapes the way we organize data, think about complex ideas, and build web sites. Joe will provide a new approach to IA for SEO and Content Marketing, based on actionable insights, that SEOs can extract from their own data sets.
Server log files contain the only data that is 100% accurate in terms of how Google and other search engines crawl your website. Sam will show you what and where to check and what problems you may to need to fix to maximize your rankings and organic traffic.
Google Tag Manager is an incredibly powerful tool and one you're likely not using to its full potential. Mike will deliver 29 rapid-fire tips that'll empower you to overcome the tracking challenges of dynamic web apps, build user segments based on website interactions, scale the implementation of structured data, analyze the consumption of rich media, and much more.
Tara shares how to build useful tools like calculators, widgets, and micro-apps to acquire millions of new users, without writing a single line of code.
Categories: Technical
Onsite SEO success lays in the technical details, but extensive SEO audits can be too expensive and impractical. Lindsay shows you the most important onsite elements for local search optimization and outlines an efficient path for improved performance.
Wondering where to start when it comes to mobile-optimizing a website page or whole site? This article covers the essentials.