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Despite having lots of analytics tools, we too often settle for the default data and reports so let's look at a few ways that you can get more insightful, actionable data to make better decisions!
Take your everyday data and turn it into comprehensive analytics applicable to all internet marketers. Even if you don't love analytics.
Learn how an everyday inbound marketer can make use of simple APIs to discover more about your links (or potential links). Are they good or bad? What do they say about your site? Who?s got the good stuff?
Figure out what's working for your site with attribution modeling. Mike takes two basic tools: GA and Excel and turns them into a goldmine of information.