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The team at Homeday is currently carrying out a website migration in several stages, or waves, to reduce the risk of problems that have a large-scale negative impact. During the first wave, they encountered an issue with their cookie consent, which led to a visibility loss of almost 22% within five days. In this article, Hanna describes how they discovered and resolved it.
Inclusivity is about understanding diversity and ensuring everyone can be involved to the greatest extent possible. It's an important consideration for every business owner and content creator, and should be at the heart of your ongoing design efforts — not something you look at after a website or content goes live.
The first quarter of 2022 brought us some new local search opportunities (and a few problems) that you may have missed. Today, Miriam goes through a quick roundup of interesting happenings that merit your awareness for the sake of the local businesses you market.
Categories: Local SEO
If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on. This article will show why it’s important to jump on board, and provide you with a list of actionable steps to do so successfully.
Categories: Social Media and PR
You know it’s important to keep your content up to date, but exactly how much does it matter? Lauren shows you the actual ROI she and her team at Brafton have seen from regularly re-optimizing blog posts over the last several years.
Your SEO strategy should be one of the primary considerations before you even start your website. Instead of fighting to make your website SEO-ready later on, start with this holistic SEO checklist for new websites and save yourself valuable time and resources
In our fast-paced day-to-day lives, we can often underestimate the power of copy, even though it’s the only thing between our business and our customers. To that end, Marty used SEO Testing to trial different copy types in product page titles, and want shares the results of that test in this blog.
When it comes to measuring the impact of content, you might think of KPIs like “sitewide conversion rate”, or picture an upward graph that shows an increase in traffic. But are those metrics really meaningful? In this piece, Kelly argues that, no, they’re not. Instead, focus on getting actionable insights that can help your content flourish, by measuring its impact in a meaningful way.
Categories: Agency Content Marketing
Rebecca explains how a relevant digital PR campaign can lead to commercial gain, and takes you through the steps to get there.