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Have you taken any of these statements as truth? In this post, Google My Business Top Contributor Joy Hawkins shares and debunks the Local SEO myths she runs into most frequently.
Categories: Local SEO
SEO comes with a lot of "whys" that can be difficult to answer. Jo Cameron is here to remove some of the mystery and level up your site audit skills with the help of ace tips, Bonnie Tyler, and a hefty toolkit in the newest installment of our Next Level educational series!
If you optimize for SEO, does that mean you have accessibility covered? What about the other way around? This Part 1 of 2 post looks at high-level overlaps & recommends a11y blogs, resources, & fun tools to start you thinking about accessibility and SEO optimization.
Is your local business visible to potential customers online? If the answer is anything other than an enthusiastic and confident YES, then this local SEO checklist is for you. Miriam Ellis is here to help you identify which key points of your local SEO plan you've taken care of, and which still need some love.
Google is increasingly relying on machine learning and artificial intelligence, making ranking factors harder to understand, less predictable, and less uniform across keywords. It's becoming such a complex system, that we often can't really know how a change will affect our own site until we roll it out. In this environment, we'll need to use split-testing more and more.
Google Keyword Planner has some pretty scary skeletons in its closet! Learn about all the dirty secrets that should make you think twice about relying on Google's volume estimates.
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines. Explore key insights from this 160-page document that details just what they're looking for in a webpage.
Content marketing isn't easy when it's done right, but when you have a solid process in place, you've got a much better chance of hitting a home run. Paddy Moogan takes us through his own 5-step process for making sure your content marketing campaign starts off right.
Ever wondered about the correlation between site traffic and engagement and Google rankings? How do user-based metrics influence rankings? Dive into the data with SimilarWeb's Roy Hinkis!
My colleague Emily Grossman and I wanted to cut through the noise and bring online marketers a clearer picture of what's in store later this month. In this post, you'll find our answers to nine key questions about the update.