Resource Listings

No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.

Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.

Sarah Bird has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.

Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. Andy Crestodina will see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.

In her talk, Shannon McGuirk will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.

How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin Lord will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.

As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil Nottingham explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.

Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis Sanders will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.

Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete Meyers provides concrete tactics for adaptive keyword research and spotting trends as they happen.

Throughout a decade in SEO consulting, Rob Ousbey needed to extract data from websites on many an occasion. Often this was at scale from sites that didn't have an API or export feature, or on sites that required some kind of authentication. While this was primarily a way to collect & combine data from different SEO tools, the use-cases were endless. He found a technique that helped immensely, particularly when traditional tools couldn't do the job - but hadn't seen anyone using the same approach. In this very tactical session, Rob will walk through the steps he's used to extract data from all sorts of sites, from small fry to the giants, and give you the tools and knowledge to do the same.