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For all but the fewest of brand's, content strategy comes down to creating content—blogs, ebooks, infographics, etc. That's a losing game. This webinar walks through placing strategy at the forefront, allowing it to guide the discovery, design, and creation process.
Whether it's anchor text or sharing on Google+ instead of Facebook, Rand's spent the last few months formulating hypotheses and running tests, and now he'll share these fascinating results to help you.
We've all been frustrated with not knowing how to corral data into cool, sexy visualizations, but now Annie will pull back the curtain and provide tips, tricks, and hacks to transform raw marketing data into works of art, in plain English.
If you're wondering what happened to Google Shopping, Elizabeth will explain all, including how to set up PPC the right way and why it matters for your overall marketing.
Phil will take a deep-dive into YouTube, the world's second biggest and most forgotten search engine, looking at the best ways to use the channel on both a strategic and tactical marketing level, no matter your budget.
Categories: Social Media and PR
Despite having lots of analytics tools, we too often settle for the default data and reports so let's look at a few ways that you can get more insightful, actionable data to make better decisions!
Looking at how conversational search and knowledge graph are changing how users search and engage with content, Justin will talk about implementing entities at enterprise scale.
Zeph takes you beyond the technical implications of international SEO, showing you real life examples of how to leverage your existing content in other languages.
Stephanie Beadell will discuss the power of surveys and how if you're not asking the right questions, you risk making decisions on the wrong answers.
Stacey will talk you through tactics and tricks to help you scale your content marketing efforts without cutting corners on quality.
Categories: Content Marketing