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Preeti covers how to leverage the power of GA4 custom reports, with steps on how to create them and modify them to suit your own needs.
Zoe takes a deep dive into topical authority, a Google ranking factor. Learn about what it is, how to earn it, and, importantly, how to strategically develop topical relevance.
Categories: Search Engines
Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.
Categories: Keyword Research
Find out what diners write about most in their reviews in Miriam’s new study. Understand the sentiment behind customer reviews and use 'Place Topics' to improve areas that customers talk about the most, to ultimately enhance your restaurant's reputation and attract new customers.
Categories: Local SEO
Miriam touches on all of the top local SEO takeaways from MozCon 2023, including tips on local link categorization, video SEO, and diverse takes on AI.
Categories: Local SEO
Using AI tools like ChatGPT for content creation can offer marketers the allure of simplifying the writing process, but it comes with risks. To leverage AI effectively, Bethan Vincent has detailed guidelines for balancing creativity with caution.
Categories: Content Marketing
Kavi outlines a four-step process for building resource and content libraries. The process includes auditing for technical and content-related issues, mapping out a new structure, migrating the content with redirects, and redesigning the site to match the new structure.
Learn more about Moz's new metric, Brand Authority, which solves the difficult task of quantifying brand strength.
Areej discusses site architecture optimization for seasonality in this edition of Whiteboard Friday. The key focus is on asking yourself when your business’s peak periods occur and strategically planning before, during, and after those periods.
Categories: Technical
Twitter’s rebrand to 'X' poses significant SEO challenges, as Twitter's brand equity is deeply rooted in millions of branded searches that may not directly carry over to the new 'X' brand. This could potentially lead to a considerable loss of search traffic for a prolonged period. This rebrand is one to watch for SEOs worldwide.