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According to 3M research, visual aids improve learning by 400% and humans process visual media 60,000 times faster than text. Meanwhile, Time’s Top 100 photos focus on the mighty power of imagery to make an emotional connection. But we’re at a funny moment in time with image content, because we could be on the verge of inundation. Miriam looks at this phenomenon with you today and considers how the local businesses you market can stand out in an increasingly-illustrated world.
Categories: Local SEO
We love to talk about winning SEO tests, like those wonderful instances where you run an A/B test and you see positive impact. In today’s episode, though, Will is going to discuss the losing tests: those with negative results — or no results — where you couldn't prove an impact.
While Google still holds more than 80% of the market share, ignoring search engines such as Bing, Yahoo, and DuckDuckGo can make you lose out on relevant traffic. So don’t limit yourself to Google’s algorithm as you plan the next year’s SEO strategy.
Categories: Search Engines
In this week’s episode of Whiteboard Friday, Mozzer Meghan Pahinui takes you through the process we use to implement customer feedback, in the hopes that you can take it and apply it to your own content creation and maintenance strategies.
Categories: Content Marketing Tools
We’re back with another SEO recap with Tom Capper! As you’ve probably noticed, ChatGPT has taken the search world by storm. But does GPT-3 mean the end of SEO as we know it, or are there ways to incorporate the AI model into our daily work?
Content mapping and internal linking are the primary tactics we employed to see massive SEO success from our pillar pages. Read on to learn how to implement a pillar page content strategy for yourself.
Categories: Content Marketing
Before launching into a new project, new year, or new process, be sure everyone on your team has the tool access they need and is ready to tackle any task that comes their way. To that end, here are seven steps to get your team ready for a productive year using the Moz suite of tools!
Categories: Tools
In today's Whiteboard Friday, Tom digs into his research on Apple’s moves in search, specifically their recent launch of what he believes is a search engine, how it works, and how they could possibly hope to compete with Google in the future.
Categories: Search Engines
Local search is a mixed blessing: Loss of control over significant parts of the customer journey can be a source of legitimate stress for owners and marketers, but control of the most important aspects of the consumer journey remains strongly on your side, and you can thrive without the parts you have to give up.
Categories: Local SEO
By now, you’ve probably seen dozens of examples of ChatGPT, using the GPT (Generative Pre-training Transformer) deep learning system. The current models are genuinely impressive, so what does all of this have to do with Google Search and our jobs as search marketers?
Categories: Search Engines