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A good search engine does not attempt to return the pages that best match the input query. A good search engine tries to answer the underlying question. If you become aware of this you'll understand why Google (and other search engines), use a complex algorithm to determine what results they should return.


In a land ravaged by pandas, one man will teach you everything you need to know about duplicate content. Learn how to spot duplicates in the wild and stop them in their tracks.


Q&A

Seeing a stark decrease in rankings after a website redesign? This Q&A post explores a few potential reasons why.


A visual guide to the HTTP status codes that really matter to SEO (200, 301, 302, 404, 501, 503). Half infographic, half cheat-sheet, half man, half bear, half pig.


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What factors influence whether a site appears in Local Pack results on a Google SERP? This Q&A post explores several hypotheses.


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Does publishing content like newsletters, eBooks, or whitepapers on press release sites actually help marketing and SEO efforts? This Q&A post explores the opinions.


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Does increasing word count automatically help content rank better? Learn what the SEO community thinks in this Q&A post.


There's a long-standing debate in SEO about the maximum number of links that you should place on any given page. If you use the SEOmoz PRO Campaign Manager, you may have seen a warning that looks something like this:[image 1]Digging deeper into the "Too Many On-Page Links" warning, you'll see the message:You should avoid having too many (roughly defined a...


Q&A

Can search engines crawl PDFs? How can website owners get the most SEO value out of linked-to .PDF files? This Q&A post looks at a few hypotheses and solutions.


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Should web development firms put backlinks to their homepages in clients' footers? Is this practice helpful or harmful for SEO? If it's helpful, how can the benefit be maximized? Read what the community's saying in this post.