Resource Listings

Answer boxes, voice search and a reduction in the number of results displayed sometimes all result in users spending more time in the SERPs, and less on our websites. But does that mean we should stop investing in SEO? Hannah Thorpe will cover what metrics we should now care about, and how strategies need to change.

Let's talk about local SEO without physical premises. Not the Google My Business kind — the kind of local SEO that job boards, house listing sites, and national delivery services have to reckon with. Should they have landing pages, for example, for "flower delivery in London?"This turns out to be a surprisingly nuanced issue: In some industries, businesses are ranking for local terms without a location-specific page, and in others local pages are absolutely essential. I've worked with clients across several industries on why these sorts of problems exist, and how to tackle them. How should you figure out whether you need these pages, how can you scale them and incorporate them in your site architecture, and how many should you have for what location types?

Whether you're an agency SEO representing several brands, work in-house managing multiple locations, or if you're a local business owner tasked with marketing your business, keeping on top of your local SEO tasks can be a hurdle. We created the SEO's Local Search Cheat Sheet to help you stay on track.

We’ve charted your path to Local SEO success — learn to craft a robust strategy for your business and harness the tools you’ll need to win results in this beginner's guide.

Everyone wants links and coverage from sites such as The New York Times, the Wall Street Journal, and the BBC, but very few achieve it. This is how we cracked it. Over and over.

Data-Driven Design (3D) is an actionable, evidence-based framework for creating websites and landing pages that will increase your leads, sales, and customers. In this session you’ll learn how to use the latest industry conversion data to inform copywriting and design decisions that impact conversions. Additionally, Oli Gardner will share a new methodology for prioritizing your marketing optimization that will show you which pages are awesome (leave them alone), which pages aren’t (massive ROI potential here), and help you develop a common language that your teams of marketers, designers, and copywriters can use to work better together to collectively increase your conversion rates.

If you want to write copy that converts, you need to get into your customers' heads. But how do you do that? How do you know which pain points you need to address, features customers care about, or benefits your audience need to hear? Marketers are sick and tired of hearing 'it depends.' Joel Klettke will give you a practical framework for writing customer-driven copy that any business can apply.

It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. Daniel Russell will share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.

Feel the energy surge through your veins as you gain content creation powers THE LIKES OF WHICH YOU HAVE NEVER EXPERIENCED... Or, just learn a process for creating great content when it's just you and your little teeny team. Because when it comes to teams, size doesn't matter.