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This article will teach you everything you need to know about local search ranking factors so that you can put them to work for the businesses you market.
What are keywords, and why do they matter for SEO? What are long-tail keywords? How should you use keywords in content, and how do they inform a content strategy? Learn in this article.
Learn about exact- versus partial-match keywords and their uses in this article.
Categories: Keyword Research
Keyword research is a core SEO task that involves identifying popular words and phrases people enter into search engines in an attempt to figure out what to rank for. Learn the basics of what's involved in keyword research, how often to do it, and where to learn more about it in this article.
Categories: Keyword Research
In this step-by-step checklist, you'll learn the tools and tactics needed to pinpoint technical and on-page issues for your site and turn them into SEO wins.
The Technical SEO Certification combines video lessons with tasks and knowledge to level up your technical SEO know-how. Covering the fundamentals, crawling, indexing, accessibility, and site performance, you’ll receive three hours of on-demand instructor-led content. Following the completion of a final exam at the end of the series, you’ll be awarded a certificate and a shiny new badge to share with your professional network.
SEO best practices and implementation instructions for different types of XML Sitemaps
Google search operators are special characters and commands (sometimes called “advanced operators”) that extend the capabilities of regular text searches. Search operators can be useful for everything from content research to technical SEO audits. Learn more about them in this article.
Being able to measure and report on your SEO efforts is important. Learn how to maximize your time with best practices that can help make reporting on SEO easier and more efficient.
Which citation sources matter today, and how have the Local Search Ecosystems evolved? Darren will release updated ecosystems for the US, Canada, UK, Australia, Germany, & Brazil, and show you how to identify the best citation sources, giving you clear, research-backed direction on which citation sources you should be focusing on in 2017.