Advanced SEO

What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.

Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.

Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.

Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.

Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.

Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.

Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.

20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.

Advanced SEO Branding Marketing Industry

Executing a Domain Migration: An Inside Look From OnLogic (Formerly Logic Supply)

In October 2019, a 16-year-old company rebranded from Logic Supply to OnLogic. The recovery from a traffic standpoint has been pretty smooth (and much faster than expected), and customers have embraced the new name and look. The team shares their story, the steps they took to prepare, and some things they learned along the way.

Technical SEO Advanced SEO Search Engines

Use the Blank Sheet of Paper Test to Optimize for Natural Language Processing

The Blank Sheet of Paper Test determines if what you’ve written has meaning to someone who has never encountered your brand or content before. But what if we’re performing the BSoPT on a machine instead of a person? Does our thought experiment still apply?

Technical SEO Advanced SEO

Why Site Speed Still Matters (Revisited)

Portent's latest site speed study refresh looked at 10 websites spanning a number of industries and 26,000 different landing pages, ranging in performance from extremely slow pages to extremely fast. The results show that every second you can shave off your page load speed has intense conversion rate benefits that defy differences in verticals or selling approaches.

Advanced SEO Search Engines Technical SEO

Opting Out of Google Featured Snippets Led to 12% Traffic Loss [SEO Experiment]

Working with the team at SearchPilot, we devised an A/B split test experiment to remove Moz Blog posts from Google featured snippets, and measure the impact on traffic.

SEO Analytics Advanced SEO

How to Query the Google Search Console API

If you’ve been an SEO for even a short time, you’re likely familiar with Google Search Console (GSC). It’s a valuable tool for getting information about your website and its performance in organic search. That said, it does have its limitations. In this post, you’ll learn how to get better-connected data out of Google Search Console and increase the size of your exports by 400%.

Advanced SEO

Crawled — Currently Not Indexed: A Coverage Status Guide

Within Google's Index Coverage report, there are many different statuses that provide webmasters with information about how Google is handling their site content. While many of the statuses provide some context around Google’s crawling and indexation decisions, one remains unclear: “Crawled — currently not indexed”. This post will help you identify some of the most common reasons this mysterious status might be affecting your website, and how to address them.