Advanced SEO
What do you do after you've mastered Moz's SEO starter guide? The answer may be Advanced SEO.
Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO : Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy : Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO : What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
20 SEOs Share Their Key Takeaways From the Google API Leaks : Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.
![The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]](https://outdoorsrank.com/images/blog/banners/advanced-seo-74da3a3_2021-04-15-234555.png?auto=compress%2Cformat&fit=crop&dm=1618530355&s=c0829d9dbb35ad305d57f5819437be53)
The Dirty Little Featured Snippet Secret: Where Humans Rely on Algorithmic Intervention [Case Study]
When a site gets over a million organic visits per month, you'd think it would rank for a few featured snippets. One SEO shares the results of his investigation into why a highly trafficked site with ample organic rankings didn't bear featured snippet fruit.
Better Site Speed: 4 Outside-the-Box Ideas
Site speed is incredibly important, but we often rely on the same old methods for improvement. Tom Anthony covers some unusual and surprising tricks to improving site speed that you may not have considered.
What Is BERT?
There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.
This Is What Happens When You Accidentally De-Index Your Site from Google
Imagine it: the worst has happened, and a code deploy wipes your site from Google's index. What do you do? Take notes on this real-life hard lesson when their search presence was cut by 1/3 due to exactly that.
Hypothesis Testing in SEO & Statistical Significance
A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this Whiteboard Friday, Emily Potter shares why A/B testing your changes is important and how to develop a hypothesis, what goes into collecting and analyzing the data, and how to draw your conclusions.Level Up Your SEO Skills With Our Free Training
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The Featured Snippets Cheat Sheet and Interactive Q&A
Dig into the SEO community's biggest questions when it comes to featured snippets. Plus, snag your free download of the Featured Snippets Cheat Sheet for strategic tips and reminders on how to win snippets of your own!
5 Things You Should Know About "People Also Ask" & How to Take Advantage
People Also Ask boxes represent growing opportunity in the SERPs, but they're not the most straightforward SERP feature around. Learn all about PAAs and how you can start optimizing for them today.
New SEO Experiments: A/B Split Testing Google's UGC Attribute
We A/B tested adding rel="ugc" to our Moz Blog comment links using Distilled's optimization delivery network (ODN). Here's what we found — and what we're thinking about testing next.
Featured Snippets: What to Know & How to Target
Featured snippets are still the best way to take up primo SERP real estate, and they seem to be changing all the time. Today, Britney Muller shares the results of the latest Moz research into featured snippet trends and data, plus some fantastic tips and tricks for winning your own.