Blogging
Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.
Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?
Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.
When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?
10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.
The Broken Art of Company Blogging (and the Ignored Metric that Could Save Us All)
Company blogging is broken. We're tricking ourselves into believing they're successful while ignoring the one sigal we have that tells us whether they're actually working.
Screen Size Matters: Adapting Content Strategy for Multiple Devices
Creating a content strategy can be a complex process, especially when you throw multi-device consumption into the mix. Here we look at how you can create the perfect process for getting it right every time.
Why I still do Guest Blogging
Despite what Matt Cutts wrote, here is why I still guest blog.
Time for Guest Blogging With a Purpose
Guest blogging isn't dead. Being a Spammy McSpammer who only guest blogs to build links is dead.
11 Marketing Survival Lessons Learned from Accidentally Enraging an Island City-State
600,000 unique visitors flooded in to read the post and half of them were not happy with me. This post outlines the 11 most important marketing lessons I learned from accidentally enraging a good portion of the island of Singapore.Level Up Your SEO Skills With Our Free Training
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How to Live Blog for Links and Notoriety
Live blogging is equal parts exhilarating, nerve wracking and pressure filled. You need to think fast and use both sides of your brain as you soak in and spit out information at the same time. I imagine that a live blogger probably looks very similar to cookie monster to other conference goers as you pound away furiously at your computer and snap countless photos of the speaker.
Blogger Outreach - What Do They Think About SEOs?
Have you ever wondered why bloggers didn’t reply to your last outreach email? Why they refused to link to your shiny new infographic, or what they really think about SEOs? This post walks through the results from a survey of bloggers, offering a window into their world.
Five Steps to Finding (the Right) Guest-Blogging Opportunities
Guest blogging can be an effective way to build credibility and attract the right customers to your business and your community. Here are five simple steps for finding the right opportunities.
How to Get Your Guest Post Request Thrown in The Trash Instantly
As someone who is on both sides of guest posting, requester and requestee, I’ve seen my fair share of great guest post requests and I’ve seen some truly awful ones. The truly appalling requests get thrown out right away. Identifying these types of posts is pretty easy, so easy that I can scan through an email and usually label it trash within a few seconds. Here are six things to avoid when sending out guest posts requests if you don't want your request landing in the trash:
Guest Post Outreach Best Practices
This is a section from the Page One Power Employee Handbook, with minor edits. In the spirit of TAGFEE we thought it'd be fun and (hopefully) helpful to share some of the information and best practices we use internally. Hope you enjoy!