Blogging
Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.
Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?
Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.
When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?
10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.
Oh Ye of Little Faith
For those who may still be reticient to believe in the sandbox's existence at Google or think that a variety of non-related factors or filters may be affecting sites and that the SEO world has simply "created" this term. In defense, I offer up evidence that I can't reveal - that of hundreds of sites experiencing exactly the same type of penalization/filtration effects at Google. I receive dozen...
Atoning for Past Sins
Todd (stuntdubl) has a great post at SEW on how to make a successful re-inclusion request to Google. He notes, first off, that a customer of his got banned specifically for using Link Vault, which is new informat...
Update on the Sandbox
Many individuals, mostly from SEOChat, having been asking me to update my Google Sandbox articles to include all of the new information, observations and hands-on experience I've got from the past 6 months. I've obliged and have created a new definition and observable phenomenon shee...
Dear DMOZ Forum Visitors
I notice 3 unique DMOZ threads that are sending quite a few visitors to SEOmoz today. I want to welcome and thank all of the editors there who've made their way over. We may have our differences, but I realize that most of you are doing a great job organizing and classifying sites and maintaining what is still the best directory available. Hopefully, you're not too upset over my ...
Donna's Google Scoop
Donna Fontenot has posted another fantastic scoop fresh from the WebMasterWorld conference. The post covers how a Google engineer explained to the crowd how Google might monitor and penalize sites that appeared to use surreptitious techniques to boost their rankings - primarily via link spam (although in this specific example, t...Level Up Your SEO Skills With Our Free Training
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Gonna Set it Straight this Watergate
To borrow from the Beastie Boys, Google's "crystal ball ain't so crystal clear". It appears that a successful sabotaging of a website is easier than one might hope. lots0 at Threadwatch points out that using the non-canonic...
Dealing with a Yahoo! Penalty
Yahoo! and I have always had an excellent relationship, which is why I was so perturbed to find that they banned a site I've been working with for several years - www.avatarfinancial.com. Last week, a ...
Risks of Sitewide Links
The measurable risk of any particular SEO tactic is very hard to measure. After all, experimentation with successful sites in the SERPs is not only dangerous, but also expensive and time-consuming, while avoiding risks by using precautionary measures is virtually costless.Si...