Blogging
Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.
Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?
Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.
When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?
10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.
Parasite Hosting Now Dominating Spam Results
I was shocked today to see how incredibly effective parasite hosting has become. If you're not familiar with the concept, parasite hosting refers to a spammer's creation of a keyword targeted page on a strong, legitimate domain. The idea here is that if they can control that page's content, they can rank for searches and re-direct the traffic to whatever site/page they choose. For example, I ju...
Knowing Black Hat SEO
You should know the characteristic of black hat SEO clearly. Knowing this will avoid your websites being banned by Search Engines. 1. CloakingWhen website or web pages are set up to display different content for a search engine spider versus a human user. Cloaking delivers one version of a page to an Internet user and a different ...
Top Five Types of Comment Spammers
As you probably know by now, G-Man has a blog (yay!).Now that I've been noticed, I have started to get a bit of comment spam. Since spam is a hobby of mine I've decided to categorize the top five types of comment spammers Sex for Fantasy - These are the guys who live in a fantasy world where everyone who sees the...
You Know You're in a Seedy Sector When...
Three of the top six results at Google are user-hijacking, cloaked re-directions to low quality ads disguised as SERPs, i.e. Note that the UCLA page goes to a listing at Jercys.co...
XSS - How to get 20 .gov links in 20 minutes
I'd like to preface this entry by saying SEOmoz does not practice or endorse blackhat SEO techniques. This is not intended to be an instructional blackhat SEO article or a list of websites you should all go take advantage of. The goal of this post is, rather, to "out" a significant weakness that can be exploited by savvy users. While reading EGOL's ...Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Techmeme's in the Sandbox
Just a quick note to those who might think that big names are immune to sandboxing at Google: Techmeme isn't ranking in the first 250 results for its name, despite having one of the tech industry's most robust reputations and a ...
It Makes Me Angry When Bad SEOs Try Form Injection / Spam
Ok. Here comes a rant. I HATE WHEN PEOPLE TRY TO USE FORM INJECTION / SPAM!!!Feels a lot better... What kicked me ranting was that I'm sick and tired of seeing an ever growing flow "Feedback Spam" on my websites. I know, there a...
Dirty Deeds Done Dirty
I know we don't usually cover news that everyone else has, but I couldn't help spreading the word on this band of snakes. From David Wallace: The company in question is Paramount Web Masters (www.paramountwebmasters.com). I'm am not going to link directly to ...
Corporate Black Hat Terminology from Graywolf
I just love this post. My favorites: Website Hijacking: This practice should be called Digital Content Re-Assignment. Offshore Link Building: This process should be known as Financially Prudent Methodology for Increasing Brand Awareness....
Sandbox vs. Poor SEO for Google
I figured it's time to clear the air about identifying the Google "sandbox" penalty and comparing/contrasting it to other effects that can "appear" sandboxy. Here are the steps to take to determine if you're in Google's sandbox: Do a site: command at Google (example)If all of yo...