Blogging
Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.
Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?
Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.
When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?
10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.
Link Forensics: Finding Shady Links Before Taking on New Clients
What happened was that their past had just caught up with them. They had previously engaged a local SEO firm with tactics that were a bit past their sell-by date (mainly consisting of a huge link network of sub-domains off the SEO company's own site and some other properties). There was not only a question of tactics here, but also of plain common sense - not only was part of the link network on the SEO company's site, but so were proud links to "our clients" (all of whom got slapped, we believe).
Typosquatting: Why Registering Your Common Misspell Domains is Essential
This is a tactic in the books of certain Intel agencies- disclaimer - it can be used negatively - but if used defensively this can help your company, and give side benefits to SEO (betchya the spooks didnt figure that one out!) Ok so we're familar with the idea of Typo-squatting. When I look on google trends, or such, and see that 25% of...
Exposing Gray/Black Hat Information - What Should SEOmoz Do?
For a long time, I've held the personal belief that to be a the best search marketer you can be requires knowledge of a vast information set. From web crawling and algorithmic...
Get Free Links on Search Engine Watch!
Before you read any further... there are NO free links on Search Engine Watch. I just made that up to get your attention. Well... kinda. Ok, so maybe there ARE free links... but only if you're a douchebag SEO wannabe. I'm only using SEW as an example, because (1.) it's the first example I could find, and (2.) I'm hoping th...
The Dangers of Cloaking Revealed at SMX Sydney
Today at SMX Sydney (which I'll have a more detailed post about this weekend), Danny Sullivan and I sat together on a site review panel in the late afternoon. One of the sites we were asked to review was DiscoverTasmania.com. During our investigations, we stumbled across some remarkable cloaking f...Level Up Your SEO Skills With Our Free Training
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Separating Web Spam from Quality Content - What are the Metrics?
Let's try a little excercise... Common features of spam domains include: Long domain names .info, .cc, .us and other cheap, easy to grab TLDs Short registration period (1 year, maybe 2) High ratio of ad blocks to content Javascript redirects from initial landing pages Use of common, high-commer...
The Dark Side of Wikipedia
Biased manipulation runs wild on Wikipedia and the extent to which it influences the pages of that site will probably never be known. In the field of SEO, where every link counts, Wikipedia's reference links at the bottom of articles and their external links in the body text of articles was once considered gold in terms of value for driving up search engine rankings. Early this year, Wikipedia ...
How to Optimise Your Site for Each Individual Search Engine
Rebecca posted an interesting post yesterday discussing whether we should optimise sites for different search engines. While creating pages with different keyword densities sounds like an idea that might work it's a lot harder in practice.The technique I've used in the past is to change the ...
Social Media Manipulation Runs Rampant
I'm barely qualified to bring up this subject, as SEOmoz has certainly had our fair share of asking a friend to submit something to Digg, give us a boost on Reddit or add a tag at Del.icio.us, but I was pretty surprised to see the level to which social media manipulation has been taken:...
Social Media Poisoning - Possibly the Most Insidious Negative Tactic in SMM
There's no word for this practice that I'm aware of, so I've coined one - Social Media Poisoning (SMP). The practice involves proactively generating spammy comments, posts, links, etc. from a competitor's domain in order to make bloggers, social media contributors, forum owners, etc. ...