Blogging
Blogs are one of the most popular forms of content marketing. That's probably because adding a blog to your site can be an extremely successful way to add timely content, attract engagement, and naturally increase your keyword relevance. You can even take this tactic off your site and use guest blogging as a way to earn links.
Whether you're a beginning blogger or have been blogging for years, there's always something new to be learned. Below you'll find the most recent posts from the Moz Blog. In addition, we've selected a few quality resources that deserve particular attention.
Is Content Marketing Right for My Business? : When marketing your business, you have several choices to invest in. What sets content marketing apart from other channel?
Blog Post Ideas: Maximize Your Reach with the Right Topics : How do you come up with the best topics for new blog posts? Here we explore different paths to great topic ideas.
When Is a Blog the Right Form of Content Marketing? : Blogging isn't for everyone. In fact, should you explore other types of content marketing first?
10 Simple Steps for Creating a Blog Your Readers Will Adore : You're blog is going nowhere if your audience doesn't love it. Here are tips for creating content that actually engages people.
Better Understanding Link-based Spam Analysis Techniques
Understanding the basics of link based spam detection can improve your understanding of link valuation and help you understand how search engines approach the problem of spam detection, which can lead to better link building practices.
Marketing Ethics: Persuasion vs. Manipulation
I step back from the black-hat/white-hat debate to look at the broader picture of marketing ethics. Bonus: 5 crudely drawn illustrations.
White Hat SEO: It F@$#ing Works
I hate webspam. I hate what it's done to the reputation of hardworking, honest, smart web marketers who help websites earn search traffic. I hate how it's poisoned the acronym SEO; a title I'm proud to wear. I hate that it makes legitimate marketing tactics less fruitful. And I hate, perhaps most of all, when it works. Here's a search for "buy propecia," which is a drug I actua...
Decolar.com, the Major Brazilian Travel Site was Banned from Google
Recently, the largest Latin America travel website, Decolar.com (also known as Despegar) has just been from Google results due to Webmaster Guidelines violation, resulting in a big buzz in the Brazilian SEO community. The first tweet about the case was from Flavio Raimundo, pointing to the site:decolar.com Google Results page:
How Organized Spam is Taking Control of Google's Search Results
In the past few months, I have been watching a very unsettling trend unfold in very competitive ecommerce search results on Google. It appears that huge amounts of money are put into place to systematically and successfully manipulate highly competitive search terms in order to sell fake merchandise of almost every bigger brand out there. Some of these sites even...Level Up Your SEO Skills With Our Free Training
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Spam Tactics and How They Rank
I am getting constantly frustrated with bad SEO not necessarily pure black hat, but bad linking and bad habits. It also seems like it’s not just me. I would not be getting frustrated if it did not get you results but it does, lets prove that and see which search engines are...
The Danger of Overdoing SEO
During my first few years in the SEO field, half of the sites I'd visit - those my SEO brethren in the forums or over email owned - were what today we'd call "over-optimized." They tended to have features like:Keyword after keyword stuffed into the title element of every pageOverly-lengthy and keyword rich URL stringsPage filled with "SEO'd" con...
How to Spam Blogs and Possibly Get Away With It
Ok, so you've all read about The Best Spam Submission Ever which was illustrated ever so eloquently (and if you haven't read it, please read it now... uhm well ok after you read this - it's awesomely funny!). As the post mentions, we sift through many YOUmoz entries every day determini...
Case Study - How to Beat Google and Rank #2 for Viagra
I have been following the keyword "Viagra" lately and have noticed a website creep up the ranking ladder. Most of the sites do belong on the front page of Google, such as: Viagra.com, Wikipedia, howstuffworks, etc. So... I was wondering how did http:...
Finding Hidden Links and Text Using the Web Developer Toolbar
White hat versus black hat SEO seems like a never-ending discussion. An action one SEO finds absolutely fair might be seen as downright cheating by another. The ambiguity in the guidelines from search engines such as Google usually isn't adding much clearness to the discussion either. On some issues, however, the search engines are crystal clear, and hidden links/hidden text is one of those. Information on the matter is given in both the Google Guidelines and on the personal blog of Matt Cutts: hidden text and links are not allowed.