Branding
Discover strategies and insights to build, strengthen, and grow your brand in the digital landscape. From establishing brand identity and implementing technical SEO fundamentals to creating compelling brand stories, this category explores how to increase brand visibility, foster customer loyalty, and achieve sustainable growth. Whether you're a growing business or established brand, find actionable advice on brand positioning, recognition, and digital presence optimization.
Check your Brand Authority : How does your brand stack up, check the score the makes the concept of brands concrete so that you can see the big picture of our own sites, our prospects, and our marketing and PR efforts.
Introducing Brand Authority : What is Brand Authority and how is it calculated?
Why Should SEOs Measure Brand? — Whiteboard Friday : In this Whiteboard Friday, Tom Capper explores why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority
Have Online Press Releases Gone the Way of the Dodo?
Recently I attended the eCommerce Summit, and while I was there I attended the "Using Press Releases to Drive Sales" session. The sole speaker was Joe Beaulaurier, marketing manager of PRWeb. Sure, his session was a bit salesy (then again, so were a lot of the session at the eCommerce Summit, but it is ecommerce, after all), but he did make so...
Wireless Internet and a New Age of Reputation Management
When the Internet began to usurp more traditional forms of communication, I remember hearing quite a number of discussions about how dangerous letter-writing had suddenly become....
When to Respond to Criticism, and When to Keep Quiet
In this week's Whiteboard Friday, Rand advocates responding to the online criticism that comes your way, usually via forums and blogs. He talks about politely taking responsibility for the things you've done wrong and equally politely trying to explain your position.
Taking Advantage of Google News
Google News can be a powerful tool for finding super targeted websites to get amazing traffic from. I know I am not alone when looking for places with great authority to send me traffic so, I think this tip could be beneficial for those frustrated with figuring out great places to get started with press.I am not taking anything away from the typical PR sites like ...
Is White Hat Link Building Equivalent to Public Relations on the Web?
I got to meet with the PR firm Ruder Finn today in downtown San Francisco and our talk focused on how similiar the PR and online link building industries are. Let's examine the two side by side: Public Relations: Build a contact list of reporters, writers, press folks, etc. Target a piece of ...Level Up Your SEO Skills With Our Free Training
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