Branding
Discover strategies and insights to build, strengthen, and grow your brand in the digital landscape. From establishing brand identity and implementing technical SEO fundamentals to creating compelling brand stories, this category explores how to increase brand visibility, foster customer loyalty, and achieve sustainable growth. Whether you're a growing business or established brand, find actionable advice on brand positioning, recognition, and digital presence optimization.
Check your Brand Authority : How does your brand stack up, check the score the makes the concept of brands concrete so that you can see the big picture of our own sites, our prospects, and our marketing and PR efforts.
Introducing Brand Authority : What is Brand Authority and how is it calculated?
Why Should SEOs Measure Brand? — Whiteboard Friday : In this Whiteboard Friday, Tom Capper explores why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority
Investing in SEO and the Myth of Working Dollars
Over the years the team at Three Deep has built our SEO and PPC practice from scratch, working with a variety of clients along the way. While always striving to deliver great results for clients, I have come across two certainties that often stop a great SEO program dead in its tracks: Corporations drastically under-invest in SEO This is caused by the myth of “working dollars”
The Brand of SEO and the Trend of Inbound Marketing
The web marketing community, and specifically many folks in the search field have recently been engaging in lots of conversations about the industry's nomenclature. I think these discussions are excellent to have and I'm glad we're openly communicating with one another on the topic. If there's to be a shift or a progression in how online marketers focused on non-paid channels ...
How to Launch, the Spotify Way
It's all about the first impression. Whether you're launching a startup, product or feature, the launch can make or break it. It's the shining moment when all eyes are on you. Better make the most of it. There's stories of how some companies got it right, but one that stands out in particular: Spotify. Looking at the success of Spotify, to the tune of over 2.5 million paying subscribers, there's one thing that sticks out in my mind… the launch.
You Can Pay for Attention, or You Can Earn It
Last night, I was feeling under the weather, lying on the couch and watching a college football game on television when this advertisement comes on: It's clever, right? JC Penney realizes something every SEO, social media ...
Creating a Buzz Pre-Launch
Hi Mozzers! Today I wanted to share with you a recent experience that highlights the value of hiring an inbound marketer/strategist prior to launch of a new product and some recent success a project I worked on has had in generating loads of links, tons of Twitter hype, some great traffic - and most importantly some solid lead generation... with just a holding page. ...Level Up Your SEO Skills With Our Free Training
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A Theory About Google: Authenticity and Passion as Ranking Signals
I look at a lot of search results every week, trying to parse out why some are ranking higher than others, what Google + Bing are adding to the results and where we might better add value with software. I still feel a serious addiction to mysteries in the search results and can't help but play detective (even when I know I should be doing other work). Over the past 6-9 months, I've been getting...
8 Methods + Lots of Tools for Getting to Know Your Audience
You provide something specific: That might be a product, a service, a trustworthy source of information, a community space… And you know exactly what your audiences may be searching for to find your wares. But do you know what they really want out of you? Do you know how they really feel? Do you know what they want more of or less of in your industry? Do you know what they like or don’t like on your site or your competitor’s sites? Do you know what they think about your new product launch? If you knew this information, how could you use it to improve your products or services?
Recommendations for Blog Commenting as a Marketing Strategy
Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also an endless source of spam and low quality contributions that teeter...
Tips from a recovering journalist: How to write effective press releases that help SEO
It's been said here before: Press releases are much less powerful than they used to be for SEO purposes. While churning out news releases and submitting them to free sites may not do much, the medium can actually be more powerful than ever if used right. Convincing a single reporter or high-profile blogger to pick up your news is infinitely more beneficial...
When It Comes to Reputation Management, Use Protection!
There have been a few mentions on SEOmoz regarding online reputation management and public relations. Rand discussed how to remove a page from Google and RZ Awhyles brought up the simple fact that sometimes, you just need to apologize directly. But neither talked about ways to discourage negative feedback being distributed online in the first place. Taking measures to prevent reputation damage and negative PR is always better than trying to recover from a less than positive review or statement.