Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
FAQ Page SEO: How to Create a Useful and Well-Optimized FAQ
Your FAQ page is the key to providing your customers and search engines with all the answers they might need about your brand. Here are some tips to make sure yours is helping — not hurting — your traffic and rankings.
3 Digital PR Tenets for Excellent Outreach
How are the experts at Fractl able to secure media coverage on sites like CNBC, USA Today, and more? It takes a lot of time and resources, and adherence a set of tenets that guide their digital PR process. Amanda Milligan shares those tenets in this post, to help you finesse your own outreach strategies.
How to Detect and Improve Underperforming Content: A Guide to Optimization
Today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. So, how can you be content with your site’s content? Puns aside, this post aims to help you figure out potential causes of your underperforming content and how to improve it. Don’t believe...
How to Turn One Piece of Content into Multiple for SEO
As people consume more and more content each day, they become less receptive to basic content that doesn't provide a new perspective. To counter this issue, you must make sure that your content is native to each platform you publish on. However, that doesn’t mean that you need to start from scratch. There's a way to take one content idea and turn it into multiple, which can scale across multiple platforms and improve your brand awareness.
How to Create 10x Content — Best of Whiteboard Friday
Have you ever tried to create 10x content? It's not easy, is it? Knowing how and where to start can often be the biggest obstacle you'll face. In this oldie-but-goodie episode of Whiteboard Friday, Rand Fishkin talks about how you can develop your own 10x content to help your brand stand out.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
How Your Brand Can Earn Media Coverage on NBC News, USA Today, CNBC, and More
It’s not easy to get your brand name mentioned in top media outlets. But if you put in the work to engage in content marketing + digital PR, the benefits are massive. Amanda explains how you can earn this type of coverage and its corresponding benefits for your brand.
The Real Short-Term and Long-Term Results of Content Marketing and Digital PR
Sure, everyone wants links now, but where does the real growth come in, and how long does it take? People want to know what wins they can report on to their superiors, even in the short-term. There are so many benefits to a combination of content marketing and digital PR, and Amanda walks through what you can realistically expect.
The Campaign Comeback: What to Do When Content Fails — Best of Whiteboard Friday
Some of your campaigns are bound to fail, but that doesn't mean they're beyond help. In this popular Whiteboard Friday, MozCon speaker Shannon McGuirk provides a five-step plan for resuscitating dead content campaigns and setting them up for success.
Blog Topics: How to Find Your Sweet Spot (Even in a Boring Niche)
If you’re going to put your time into creating and promoting a blog post, and hope to get results, you owe it to yourself to figure out what you’re best suited to blog about.
How to Choose the Most Link-Worthy Data Source for Your Content
In my last post for Moz, I explained how to set realistic digital PR expectations for your content based on your niche. In this topic, I want to dive a little bit deeper into the data and share insights about how the source of your content can be just as important in determining how your content will perform.