How to Boost Content Linkability Without Wasting Your Marketing Budget
Regardless of how good your content is, how well structured and valuable it may seem, it has nearly zero chances of getting attention in today’s overcrowded digital space.
Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Most Recent Articles on Content Marketing
4 Key Lessons Content Marketers Can Take From Data Journalists
Create truly newsworthy content by leveraging these four key insights from data science and journalism.
Creating Quality Content in 2019 (For Search Engines and People)
Learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy.
How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)
Learn how to get even more insight from your data by setting up cookies in Google Tag Manager.
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Guide to SEO Competitor Analysis
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Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch
Find the best places to pitch the content you’ve worked so hard to create.
What a Two-Tiered SERP Means for Content Strategy
If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.
The Influence of Voice Search on Featured Snippets
We’re in the midst of a natural language renaissance. And voice search is helping lead the charge, as well as the change in snippets.
SEO Channel Context: An Analysis of Growth Opportunities
This article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.
The Basics of Building an Intent-Based Keyword List
We know that creating keyword lists can be an Everest of an endeavour, so we’ve made a quick cheat-sheet to help ease the hurt.
Using STAT for Content Strategy
How can you use ranking results to figure out your content strategy? In this week's Whiteboard Friday, Dana DiTomaso shares her favorite tools and methods for identifying opportunities in the SERPs.
Exploring Google's New Carousel Featured Snippet
In an effort to answer questions before you can even ask them, Google invented the carousel snippet. And then we ran the numbers to see what it’s all about.
How to Set Up Metrics to Optimize Your Digital PR Team’s Press Coverage
What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.
5 Real Examples of Advanced Content Promotion Strategies
If you're looking to grow, your content promotion needs to move beyond mere social promotion. See how advanced content promotion strategies are working for successful companies and take away solid strategies you can emulate for improved growth.
How to Get Into Google News
How To Appear In Google News: How do you increase your chances of getting into Google News? Barry Adams shares the absolute requirements that can increase your chances of appearing in the much-coveted Google news carousel.