Content Marketing

Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."

Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.

In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.

The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.

Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.

Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.

How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.

How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.

Content Marketing Search Engines Whiteboard Friday

Understanding & Fulfilling Search Intent

Understanding what your target audience is searching and why is more important than ever. Britney Muller shares everything you need to begin understanding and fulfilling search intent, plus a free Google Sheets checklist download to help you analyze the SERPs you care about most.

Content Marketing SEO Copywriting

How to Stay Creative With an SEO-Driven Content Strategy

There are ways to remain creative even within a grander, primarily SEO-driven strategy. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.

Content Marketing On-page SEO SEO Reporting

How We Ranked a Single Page for 2.6K Keywords Driving 30K Monthly Searches [Case Study]

By leveraging data-centered campaigns, paired with personalized outreach to top publishers, we regularly garner earned media placements for our clients. In rare cases, we create content that generates results so far beyond what was anticipated that a single project can greatly move the needle. I’m going to walk through one such instance to reveal how it all works together, what can be learned from this experience, and the type of result it can achieve.

Content Marketing Whiteboard Friday

Content Authority: Potential Measures of Authoritative Content

If Google were to use a measure of content authority, what might go into it? In this episode of Whiteboard Friday, Russ Jones walks us through what exactly might constitute a "content authority" score and how SEOs can measure their efforts.

Marketing Industry Content Marketing

Why and How to Bring Empathy Into Your Content

Now would be a perfect time to bring more compassion and kindness into the content you create. Here are practical tips for doing so.

Content Marketing Marketing Industry

What Readers Want During COVID-19: Content Ideas for Every Niche

I spent hours using Ubersuggest, putting myself in the shoes of various Americans. I tested a variety of keywords to see which ones have exhibited a trend during the COVID-19 outbreak and might warrant some attention from content marketers. Here's what I found.

Local SEO Content Marketing Whiteboard Friday

Generating Local Content at Scale

Building local pages at scale can be a painful task. It's hard to strike the right mix of on-topic content, expertise, and location. Russ Jones shares his favorite white-hat technique using natural language generation to create local pages to your heart's content.