Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
I've been connecting with a lot of site owners who are re-entering or ramping up their efforts in the blogosphere. I suspect this has something to do with the focus on content creation + linkbait in the SEO world's dialogue as well as the potential new traffic streams bloggers are feeling from the surge of linking via Twitter. Whatever the case, there's a few critical pieces that can help make ...
This post helps bloggers think about techniques to increase the number posts read by each of their visitors.
The beginning of this month (May 2nd, to be exact) marked my 3 year anniversary as a blogger. My first post on SEOmoz was a paragraph long and consisted of asking our readers if they know of any Spanish-language SEO blogs. It attracted 18 comments. Huzzah! Since then, I've published 241 more posts, with this one being #243. I thought I'd reflect back on my three years of blogging and share the good, the bad, the downright ugly, and the lessons I've learned along the way.
Although a lot of a blog's success comes from the ongoing effort you put into growing and nurturing it, there are a few things you can do to give it the best possible chance from day one. The checklist below varies from very simple actions through to big decisions and longer term strategies.
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A couple months ago my boyfriend (Manstery Guest) wrote an article called called 10 Fictional Diners We Want to Eat At and posted it on the food site he manages for the Village Voice. The article didn't quite make it on some of the major social news sites, but it d...
It's been a long time since I've covered blogging strategies, and my recent panel with one of the world's foremost authorities got me thinking that given our success, both with the SEOmoz blog and with blogs for clients, it's time to share a bit more. Today, I'd like to cover how to make that single post you're composing more likely to earn the attention it deserves. Let's dive into the list:
I've been away from my "headsmacking" series (see the first 11 here) a bit too long, and despite an early morning flight to Reykjavik tomorrow for the RIMC, this subject is certainly deserving of attention. Besides, Mystery Guest always says I can sleep...
Good day, fellow mozzers. This past month during my annual vacation to Afghanistan, while traversing the Karakorum Mountains I caught up with the Most Famous SEO In The World, Mr. Darren Slatten. Fortunately for me, Darren had recently wandered from his cave to stock up on rice and opium after a long cold winter. After much prying, Darren reluctantly agreed to this far reaching interview. So, grab some popcorn, sit back and revel in the greatness that is Darren Slatten - The World's Greatest SEO on the planet Earth.
A couple years ago, I posed some questions from the SEO world that I couldn't answer. Tonight, I'd like to repeat that process and throw up some dilemmas that, once again, have me in a quandry. Does QDD Give an Inherent Boost to Negative Subject Matter? Some rumors have be...
After Obama's inauguration speech last week, a lot of attention was paid to his speechwriter, Jon Favreau. Listening to Obama and reading about how he and Favreau wrote the speech got me thinking about how we use language when writing for the web. I spent some time analysing Obama's oratory and reading about the subject.
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It amazes me that Keyword density is still touted as an important on page metric, the argument in its favor goes something like this: "The more times a term appears in a document the higher the keyword density for that term. The higher the keyword density the more relevant a document becomes for that term." The calculation used to back up this claimThe k...
As soon as search engines became relevant, copywriting changed. Maybe you didn’t notice it. Content quality took a back seat to SEO and today, copywriters have to understand the basics of SEO/M so the content they produce appeals to spiders and humans. A lot of SEOs sub-contract this facet of a job to professional copywriters who can produce optimized copy ...
I’m lucky, sort of. I write four blog posts a week for web design companies and a hosting company. No complaints, here. However, because I’ve been undertaking these assignments for 18 months, that works out to over 200 articles on SEO/SEM topics. At that rate, you have to slice the baloney pretty thin. So, a...