Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
The Art of Thinking Sideways: Content Marketing for "Boring" Businesses
In this article, I'll examine the art of thinking sideways for one of the slightly more tricky marketing clients I've worked with. I hope that this will provide an insight for fellow content marketers and SEOs in similar scenarios.
Starting Over, Part 1: A Pre-Launch Checklist
As a marketing bloggers, we sometimes get separated from the day-to-day of actual marketing. This is the story of how I started over and got back in the trenches.
The Science of Great Digital Content Ideas
How can a creative task like content ideation be concretely organized into a step-by-step process? By calling a brainstorm, and breaking it into eight discrete stages. Find out about those stages in this post.
A Formula for Creating Viral Content
As content marketers, we are tasked with an extremely complex objective: to create content that resonates with audiences, spurs action, and often can spread virally.
Content Outliers: Learning from the Web's Most Viral Content
Every now and then we are mesmerized by some incredible viral content hitting the web. And we all know how a viral can be an incredible source of backlinks, mention and social media visibility. Today on Moz, James Porter will present you 10 essential keys for thinking, planning and executing a viral success.Level Up Your SEO Skills With Our Free Training
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Scaling Up the Effort: The Process Behind Great (Contracted) Content
Writing great content is a lot of hard work. It's especially difficult when you're writing that content for clients and using contract writers. Try some of these tactics to be more efficient, work more collaboratively with your clients, and ultimately build better content on their behalf.
3 Steps to Identify Blog Topics that are Relevant to Your Audience
We've all been there (or at least seen it happen): With a blog post deadline looming, we still can't figure out what to write about. This post offers three steps to help you methodically identify ideas for posts that will really resonate with your audience.
Why Your Brand Shouldn't Fear Assigning Authorship
Developing employees as trusted authorities in your industry via their content can have great benefits for your brand. So why do so many brands fear doing it?
75 Content Starters for Any Industry
Suffering from blank page anxiety? Before you go on the hunt for inspiration all over the Internet and elsewhere, turn to the resources around you. Realize that you can create exceptional content with what you already have at hand.
Simplify Your Inbound Marketing Process: Focus on Content Assets
Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I'll show you how it worked for me.