Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
How to Prove ROI Potential of Content Campaigns
Sometimes the content creation process feels a bit like a gamble. A lot of effort may or may not result in a lot of traffic. In today's Whiteboard Friday, Mike King shows us the tools and techniques we can use to prove the ROI of our content before we even start making it.
One Content Metric to Rule Them All
Let's face it: We're all pressed for time, and measuring, analyzing, and reporting the success of content marketing is time-consuming work. Here's how you can distill the performance of your content into a single metric: one metric to rule them all.
Screen Size Matters: Adapting Content Strategy for Multiple Devices
Creating a content strategy can be a complex process, especially when you throw multi-device consumption into the mix. Here we look at how you can create the perfect process for getting it right every time.
Is Your Content Credible Enough to Share?
People don't share content that isn't credible. Credibility gets mentioned in passing as something content needs, but little has been said about how to build it. This is your guide.
Tips and Tactics for Amplifying Your Content
Content marketing should never be approached with a "set it and forget it" mentality. It needs to be structured and shared in the right ways, and in today's Whiteboard Friday, the folks from Add3 are here to show you what that means.Level Up Your SEO Skills With Our Free Training
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What Content Marketers and Journalists Need to Learn from Each Other
Journalists spend their entire careers becoming master storytellers with impeccable integrity. Content marketers are striving to earn the trust and respect of their audiences. It's high time they shared the tricks of their trades.
Scaling Quality Content
We're now in a post-Panda era where Google has effectively killed the "SEO" page through a combination of FUD and algorithm improvements. Let's talk about how to build actual high-quality content at scale
A Content Marketer's Guide to Data Scraping
Taking advantage of big data doesn't necessarily require expensive tools. With a free plugin for Excel, you can scrape what you need directly into a spreadsheet and take matters into your own hands.
Here Are 13 Tips To Help You Win The Internet
Here are some things that Buzzfeed and Upworthy (and others!) do well that you can apply to your own site.
Is Your Content Strategy Guided by Audience Intent (or Just Keywords)?
How do we build something that meets user intent while satisfying our business goals, and is better than anything else out there? This post provides three examples of audience-focused (not keyword-focused) content strategies based on exactly that question.