Content Marketing

Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."

Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.

In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.

The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.

Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.

Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.

How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.

How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.

Most Recent Articles on Content Marketing

A Goldmine of Content Resources
Anvil Media

A Goldmine of Content Resources

Content Marketing

Over the past couple of weeks, I have been conducting detailed research in order to generate a comprehensive list of content-related resources from around the web. While a majority of the work & research I do is for the clients of a Portland-based digital agency, I felt it was only appropriate to share the following post as a snapshot of that research. My belief is that this post should prove useful to those who are focusing on not just creating content, but creating compelling content.

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What Kind of Content Gets Links in 2012?
John Doherty

What Kind of Content Gets Links in 2012?

Content Marketing

Back in 2009, Casey Henry wrote two of the greatest posts ever on SEOmoz - What Makes A Link Worthy Post - Part 1 and What Makes A Link Worthy Post - Part 2. Since we’re getting close to three years since those posts went live, and the SEO world has changed considerably, some of us thought that it was about time to pull some new numbers and see how the community has changed in regards to what people link to.

Content Marketing - Think Campaigns Not Just Links, Your Guide to TOFU
Kieran Flanagan

Content Marketing - Think Campaigns Not Just Links, Your Guide to TOFU

Content Marketing

Content Marketing is so much more than getting links. It's the glue that holds your funnel together. It's the reason a prospect visits your site, it's the reason they choose to move further down the purchase path, buy a product and return to your site time and again. Real content marketing is complex; it's not just building a great infographic and notifying some bloggers about it.