Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Searchmetrics Ranking Factors 2014: Why Quality Content Focuses on Topics, not Keywords
Searchmetrics recently launched their yearly Ranking Factors Study that bases numbers on rank correlation and averages of top 10 SEO rankings. The 2014 analysis shows that content on top-performing sites is much more holistic and less keyword-focused. In this post, Marcus Tober, founder and CTO of Searchmetrics, explains why you should focus on more than just keywords when it comes to technical aspects of your site, and how you can create relevant, comprehensive content for users.
How to Combine Screaming Frog Data with Google Analytics Data
Here's how you can combine your data from Screaming Frog and Google Analytics to find a wealth of information, including things like which URLs have no visits.
5 Hacks for Creating and Promoting the Right Content
Creating and promoting content isn't worth the effort if you haven't made sure it's the right content for your audience. This post offers several tools and tips to help you figure out where your time is best spent.
The Marketer's Guide to Facebook Graph Search
This post looks at how Facebook Graph Search is improving and, as a result, is becoming one of the most powerful tools around for the modern marketer.
Case Study: Using Industry Authorities for Link Building
I’m going to explain the thought process, execution and results of this link building project so that you can hopefully replicate our successes within your own niche.Level Up Your SEO Skills With Our Free Training
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"But How Do I Know if It's Good?" How You Can Evaluate Content Quality (and Ditch Content Anxiety)
You already have the skills to recognize good content and optimize a site for Hummingbird. You just may not know it yet. Here's a quick list of what to look for.
Announcing the All-New Beginner's Guide to Link Building
We're excited to announce the third beginner's guide from Moz: The Beginner's Guide to Link Building!
How to Use Facebook for Targeted Content Promotion
With all the demographic info Facebook has collected from its users, the platform is uniquely poised for some extremely effective targeting. This post shows you how their data can benefit your marketing.
Is that Mind-Blowing Title Blowing Your Credibility? You Decide
What if I told you I could teach you to write the perfect headline? One that is so irresistible every person who sees it will click on it. But what if I then told you not one single person out of all the millions who will click on that headline will convert? And that you might lose all your credibility in the process.
Syndicating Content
Content syndication, or licensing other sites to publish what you've created, is a good option for some marketers. In this Whiteboard Friday, Eric Enge talks about some of the benefits and tactics so you can decide if it's right for you.