Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Content Flow: The "Melodic" Fix for Your "Broken" Content Marketing Strategy
Building out a content strategy fit for your audience is a difficult process. Content flow is the metric you've been waiting for to make that much easier.
Personal Brand Punch: Why Your Brand Should Be Represented by Real People
More and more brands realize their is real business value in humanizing their brand via content and social media. But far fewer have taken the next step: nurturing and supporting real in-house personal brands to represent the brand. Learn how to harness the incredible power that happens when people connect with real people associated with your brand.
Getting Started With Paid Promotions
Paid promotion is a crucial part of any holistic digital marketing strategy. By using the range of paid online promotion and advertising tools available, we can take more comprehensive control in presenting the best user experience throughout the funnel, delivering the right content, at the right time, to the right person. Here's how to get started!
Illustrated Guide to Advanced On-Page Topic Targeting for SEO
The concepts of advanced on-page SEO are dizzying: LDA, co-occurrence, and entity salience. The question is "How can I easily incorporate these techniques into my content for higher rankings?" The truth is, you can create optimized pages that rank well without understanding complex algorithms.
Be Intentional about Your Content & SEO Goals or Face Certain Failure
Different kinds of content are effective at targeting different kinds of people, from casual surfers to potential customers. In today's Whiteboard Friday, Rand shows us how to be more intentional about targeting them with the content and SEO choices we make.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Need-to-Know SEO and Making Your Blog Audience Fall in Love - Videos from MozTalk 1
We recently began offering free presentations at the Mozplex that we call MozTalks. For those who couldn't attend the last one, where Rand and Geraldine (the Everywhereist) talked about creating successful blogs, we've now got videos online. We hope you enjoy, and that you're able to make the next MozTalk!
How to Mind Map Your Content for Better Results in 2014 (and Tools to Help)
If you're only using mind mapping for meshing ideas and concepts, you're missing out on some of the biggest benefits of the technique. Mind maps can be invaluable tools for adding variety to your content assets?
Developing Innovative Content: What You Need to Know
Most of the time, we're building content that communicates: ideas, stories, news and guidance – you get the idea. But what about when content needs a little extra punch to grab your user's attention? Richard Baxter explains.
How to Include Influencers in Your Content Strategy
Everyone talks about sharability, amplification and promotion as it regards content. However, if you want your content to consistently move the needle, partnering with influencers is the surest path to success.
It's Time to Treat Content as Part of the User Experience
We need to fundamentally change our approach to content. It's not an add-on or a separate thing. It's an inseparable part of the user experience. Let's act that way.