Online Advertising

Use Google Ads AI & Machine Learning To Run Better Campaigns

Discover how to maximize the potential of Google Ads through AI and machine learning in this article. Learn how to prioritize your ecommerce data, leverage 1st party data, optimize product images, titles, and descriptions, and build a comprehensive shopping feed. Discover the benefits of Google Merchant Center's automatic improvements to ensure up-to-date and high-quality data.

The New Best Practices for Native Advertising on Editorial Sites

How and when we interact with ads online drastically changed in March when COVID-19 ushered in a new era of rolling global lockdowns, not to mention lifestyle changes that none of us could predict. People started interacting with content from different devices, at different times, and reacting to different types of campaign creatives. All of this resulted in a new set of best practices for marketers to follow when it comes to running effective native ads.

Programmatic Delivery: The Future of Content Marketing and Promotion?

Could programmatic delivery be the answer to the challenges of content distribution and promotion in the future? Simon Penson thinks so. Read on to discover how this new method of paid content delivery could help you.

Context is King: A Million Examples of Creative Ad Campaigns Getting it Right

We all know the familiar mantra, but when it comes to digital advertising, it's the *context* of your content that leads the monarchy. Are you capitalizing on different contextual opportunities in your marketing campaigns?

Facebook vs Youtube: Which Side of the Video Battle Should You Join?

Deciding which platforms to invest your video marketing has been yet another hurdle to overcome with the rising competition between Facebook and YouTube. The folks at Wolfgang Digital share the findings of their study to determine where your videos will get the most bang for your buck.

Does Ad Viewability Always Equal Views?

Ad viewability is only becoming more and more important, with Google announcing it would only charge advertisers for viewable impressions. But what exactly does "viewable" mean, and does it translate to actual views? Mediative recently conducted a research study that set out to answer these questions.

A Checklist for Native Advertising: How to Comply with the FTC’s New Rules

With fairly stringent guidelines and potential technical complications, the FTC's updated rules on what constitutes a misleading native advert could be a game-changer. Anyone dealing in native online advertising should pay close attention to make sure they're adhering to the new best practices.

The Day Remarketing Changed Forever

On June 25th, 2015, AdWords changed forever when Google announced that remarketing audiences would become available for advertisers on search. In this video blog, Ciaran Murphy goes over what this means and why it's important.

The Ultimate Guide to Finding Opportunities in Adwords

Looking for ways to optimize your Adwords accounts? This post contains enough tips to keep your busy for months.

The Ridiculously Smart Guide to Buying Legit Twitter Followers

Don't give in to the temptation of paying for bogus followers. For the same amount and with a little ingenuity, you could buy real Twitter fans with Followers Campaigns — and get a few other bonuses out of the deal, too!

What You Need to Know about Google’s New Online Product Inventory Update Feed

Most of the large ecommerce companies are publishing Google shopping ads using Merchant Center. Because of the heavy rush and frequent purchases, they have to update their feeds and submit to Merchant Center on a real-time basis. Sometimes this makes them inefficient in displaying the latest status of product ads.Google announced an enhancement earlier this year, via the online pr...

10 Things I've Learned While Learning Facebook Ads

Kane Jamison is convinced Facebook Ads are one of the most powerful tools that we currently have as digital marketers, and he's going to share the 10 biggest hurdles that have caught him off guard since he started using Facebook Ads — all in the name of helping you avoid some of the same mistakes.